BY DUSTIN HARRIS, HIRERIGHT
YOUR EMPLOYEES AND PROTECTING
CONSUMER DATA: A BUSINESS NECESSITY AND MARKETING OPPORTUNITY
The Opportunity Urine and alcohol testing companies can differentiate themselves from their compe- tition by implementing background screen- ing programs for their employees and contractors who have access to confidential and Personally Identifiable Information (PII). By doing so, they can help ensure their clients’ data is protected and their risk of potential liability significantly reduced. Tis can also form the basis of a marketing campaign aimed at highlighting the protec- tive value of these programs and designed to help increase market share, particularly with customers seeking providers that can offer this higher level of protection. It can also help keep the companies on par with or ahead of their competition. We can hardly avoid the legion of news
stories covering security breaches, network hackings, data loss, identity theſt incidents and their haunting interviews with victims
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impacted by these events. It would seem no one is safe and no businesses—retail- ers, hospitals, banks, etc.—are impervious to this threat. Even celebrity cell phones have been targeted for their personal information. Any business that stores or uses PII in their business activities is vul- nerable. Te public is now keenly aware of this issue and consumer behavior is begin- ning to shiſt towards selecting products and services where they are confident their PII might be best safeguarded. Rec- ognizing this, and the value it represents, businesses are taking more proactive steps to ensure this confidential PII data is protected. If your business has not yet done so, now is the time you should begin thinking about taking steps to proactively implement security measures that can help protect your customers’ PII. You will find background screening to be an essen- tial part of these safeguarding efforts.
We can hardly avoid the legion of news stories covering security breaches, network hackings, data loss, identity theft incidents and their haunting interviews with victims impacted by these events.
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