NEWSbeat
PORTALS Zoopla goes to press
Zoopla has signed deals with the community media group, Johnston Press plc, to power a new classified property platform for all of Johnston’s local websites and also with CN Group, to power property search across their news websites in Cumbria, Tynedale and the Borders. Johnston Press publishes
18 daily newspapers including the Yorkshire Evening Post, The Scotsman and the Portsmouth News as well as 237 weekly newspapers and over 270 local websites, with a combined reach of over 13 million people each month. These long term strategic partnerships will see Zoopla extend the distribution and exposure it offers to its agent members onto hundreds of local websites across the UK
and will provide Johnston Press and CN Group with a first class property offering for its sizeable website audience. With CN Group, Zoopla will
exclusively power the property search function for all the newspaper websites and newspapers that include News and Star, Cumberland News and North West Evening Mail. Both partnerships will give agents who advertise with Zoopla even wider distribution and exposure for their listings. Alex Chesterman, CEO of
Zoopla.co.uk said, “We are delighted to be working with Johnston Press and CN Group. Their print titles and online sites are some of the best known in their regions. Property search is generally very local and we are glad to provide our agent members with exposure nationally via our own website and locallly through partnerships.”
‘For Sale’ signs with brains SmARTbOARd
Signs and lettings boards manufacturer, Kremer Signs, is to launch a new innovative product for agents using QR codes. Using Near Field Communication (NFC) technology, Smartboard will not only take the person scanning the board directly to the property on their smart phone but once they
building into the board an NFC chip which, as new mobiles are launched with this technology, will allow potential purchasers to simply hold their phone up to the Smartboard and automatically receive the property information – without any downloaded software. Smartboard uses the same technology as the new contactless enabled credit and debit cards. NFC technology it is expected to roll out as a mainstream marketing and payment technology in the near future. Steve Gosney, MD of Kremer
have filled out a tick box form on the mobile, it sends the agent the details of the person that scanned the board, giving name, email address, phone number, age and gender. It has the potential to be an important lead generator. Kremer says it has “future proofed” the technology by
Signs, says, “During the last four years we have added many services for our agents. As well as our very successful full fascia and display service, we have been looking at ways to truly give our agents a distinct advantage. We feel that the Smartboard is yet another major step in us being able to offer our customer the very best possible service.”
www.kremersigns.co.uk
8 NOVEMBER 2011 PROPERTYdrum
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