MARKETING
DIGITAL MAGAZINES Online publications can also be presented in a more traditional magazine format. At PROPERTYdrum we take our printed and posted magazine, turn it into a digital page turner issue and send it out to our database of 26,000 agents every month. Agencies can do the same through
companies like Iceberg Digital which offers agents a system to produce a high quality digital own brand magazine – with a speedy and cost effective service. Mark Burgess, Director says, “The main
purpose of an agent creating their very own publication is as a marketing exercise in order to raise the perception of their company above others and gain more instructions. Therefore they need to have a very impressive front cover; they need to get that ‘front cover’ out to all of their new valuations as a pre valuation tool and the process must be simple and cost effective.” These magazines cost nothing, the agent
pays to use the system that creates the magazine, based on the number of branches; for example the first office would pay £250pm and each subsequent office would pay £125pm, so a three branch company would pay £500pm for its own
property and lifestyle magazine being emailed out to their database each month. Iceberg Digital takes a regular feed of
properties from the agents software provider into its cloud-based system. Agents tick boxes on the system to decide which properties they wish to include and which ones will be ‘feature’ properties. “The whole process can be done in as
little as two days. The USP is that it helps you to create an entire magazine in a matter of minutes, with a digital version and mass email out included each month as part of the subscription fee,” says Mark. Digital magazines can also be used as a
Create an entire digital magazine in minutes and mail it to clients.
ICEBERG-DIGITAL.CO.UK tm
Make your own property & lifestyle magazine in minutes... Award winning magazine providers for estate & letting agents.
ICEBERGDIGITAL tm
new pre-valuation tool – sending clients a confirmation email of the appointment and a click-through to ‘look at our property and lifestyle magazine’. Archived clients and current potential clients can be included in the monthly mailing and it can even be used as a company brochure. It is certainly all a ‘brave new world’ but
as online marketing grows, the new options for communicating with buyers and sellers seem endless.
Do you have any views to share?
www.propertydrum.com/articles/onlinemarketing
Named WINNER
‘Best Technology in Agency 2011’
01992 570 853 |
info@iceberg-digital.co.uk |
www.iceberg-digital.co.uk PROPERTYdrum NOVEMBER 2011 33
PPS BEST AGENCY TECHNOLOGY AWARD
2011
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