Hamptons International’s branches have supported many local events
across its network of UK 64 offices.
is immense satisfaction from giving of one’s time (over and above donating money) in addition to which, there is no doubt in my mind that I have personally gained far more from my charitable activities than I have given,” says Pollack. “We are frequently asked to support various charities championed by our clients and we endeavour to do so whenever possible. I think it is most important to encourage and support people who give of their time for worthy causes, although as a company we do not actively seek or expect any ‘benefit’, but naturally hope that it can only enhance relationships.”
ALLOCATED BUDGETS Some of the larger estate agents make charitable work a part of their agency’s backbone. Hamptons, for example, allocates a sponsorship budget for each branch, which is spent on supporting local schools, church communities, village fetes, sports clubs and so on. Regional Marketing Manager Suky
Pether said, “Hamptons takes its role within the local community seriously and makes it a priority to give something back. So far this year, Hamptons International’s branches have supported 97 local events across 46 offices. This is an important initiative for every Hamptons branch and one which is valued by Hamptons’ clients.” At the start of 2011, haart launched the
‘haart in the community’ programme. Each branch is given a budget to support its
community to spend on anything from sponsoring a local school football team to supporting a community fair. Furthermore, staff across haart and all of the Spicerhaart Group, have been working behind the scenes raising money for the company’s charity – Magic Moments, which was established by Spicerhaart to raise funds to support the work of hospices throughout the country. It has provided the funds necessary to equip the Treehouse Lounge at the newly opened £3m hospice in Ipswich. Getting involved in large community
projects is something that Winkworth is especially keen on. The Devizes office is sponsoring the Eisteddfod festival, now in its 65th year. The music festival for 4-17 year olds based in Wiltshire is a mix of choral, orchestral music, poetry readings and acting. It takes place in five venues across the
town and the winners hold a concert in the town hall. Simon Jacobs, owner of
Winkworth Devizes is the Chairman and his wife Lisa, joint owner, is the secretary. Sponsoring an event, that as agents you
are already a part of, will obviously help you understand the benefits. In this case, Jacobs believes that the festival helps to get the local community together. Key benefits for his business include establishing links between Winkworth and the local stakeholders and councilors, demonstrating that Winkworth is part of the community and the general good will generated may potentially lead to instructions. “As a local estate agent it is so important
to connect with the local community,” said Jacobs. “Not only does it help build relationships with the decision makers in a local area, such as the councillors, but it also builds a sense of trust between us and our local residents. “Through supporting community events
we can help promote the Winkworth name and build a network of potential buyers and vendors. Goodwill has the potential to lead
PROPERTYdrum NOVEMBER 2011 41
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