FLOODS


About the Know Your Flood Risk campaign


Know Your Flood Risk is a campaign founded following the devastating fl oods in 2007. Set up by Landmark Information Group and the National Flood Forum (NFF), in conjunction with other key stakeholders, the ambition is to raise the profi le of fl ood risk to consumers, by engaging a wide range of businesses to carry the campaign message and logo. Mary Dhonau, chief


executive of the campaign, has been fl ooded many times herself and is a tireless campaigner on the issue. “Whilst government agencies work hard to raise the profi le of fl ood risk, we believe that more can be done to make consumers aware of the issue, and over 250 private and public sector supporters are now signed up to the campaign. With increasing incidences of fl ood it has never been more important to get the message across.”


Mary Dhonau OBE and James Sherwood-Rogers, Chief Executive and Chairman of Know Your Flood Risk


In 2011, KYFR was established


as a non-aligned campaign, independent from both Landmark and the NFF. The second annual ‘Know


Your Flood Risk Week’ is taking place 7-13th November 2011. For details, visit www. knowyourfl oodrisk.co.uk


Or the surveyor inspecting the property? Or the solicitor as part of the searches ? Or the insurer at the end of the process? Clearly there are many people involved in assessing the risk to a particular property, each has a separate interest. Fundamentally the key party will be the lender, who is going to be holding the asset as security for the long term, and of course the homeowner who wants to be able to enjoy the property without any nasty surprises.


SO, WHAT NEXT? As the deadline approaches, decisions need to be made calculating the potential risk to the industry, and to determine what activities need to happen before June 2012 to safeguard homeowners’ assets and come up with a strategy that suits all parties. The government and insurance industry are working towards a


solution. The government needs a stable housing market, and the impact on local areas that have a recent history of flash flooding could be significant. Insurance companies don’t want the bad PR that will come from turning away previously loyal customers. What is without doubt is that properties with a real risk of flooding are going to become more expensive to insure, and certain properties may be uninsurable at an economic rate. The issue of flood risk is not going away. The Know Your Flood


Risk campaign is hosting its annual flood risk awareness week in November, which will offer practical steps to protect homeowners, their home and its future saleability.


Visit www.knowyourfl oodrisk.co.uk for more information.


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PROPERTYdrum NOVEMBER 2011 39


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