CONTENTS NOVEMBER 2011
6 NEWSbeat Hold the front cover! Our top story in PROPERTYdrum this month is the
COVER FEATURE merger of two giants in property portals, DPG and Zoopla.
10 PROPERTYdrum National Conference WOW! What a day! The delegates loved it, the exhibitors loved it, the speakers were excellent, the atmosphere was brilliant, the lunch was delicious and the PROPERTYdrum drummer – bang on!
15 Comment Raising your game? Aim high right from the word go, says Colin Shairp,
Director of Fine & Country; it’s the only way to succeed!
18 The Green Deal There’s all sorts of offers coming through to retrofit older homes to make them more eco friendly. Knowing about the Green Deal could help you sell more homes, says Gordon Miller. Read all about it.
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24 Legal advice for agents When you have a property problem, Ghostbusters won’t be much use.
So who are you going to call? Andrea Kirkby has some good advice.
Michael Portillo, keynote speaker at the National Conference, on stand duty!
28 Online marketing – innovations for agents Karen Keeman looks at innovations in online marketing for estate and letting agents, from e-newsletters, to chipped for sale signs. You can even launch your own online magazine.
34 Valuations and surveyors ‘What value the surveyor?’ asks Alison Beech. If we want progress in the
housebuying process, the surveying industry must evolve. 40 54
Green Deal arrives as heating bills go through the roof.
Getting the T-shirt for charity work.
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36 Floods of tears It’s National Flood Week (7-13th November) during this month and the news isn’t good. Changes to Government and Insurers agreements could mean that high risk homes can’t be affordably insured and, therefore, may become unsaleable.
40 Local Heroes Why do agents pay for advertising boards for the local fête? Why do they
jump out of planes for local charities? Why do they dress up for the local carnival? Answer lies in the word ‘local’. It’s all about being part of your community, like any good local business should.
NEW HOMES
44 Shifting sticky homes If the last few homes on a new development are sitting there, unwanted
and unloved, why has it happened and what can you do to shift them? Mark Gray has some words of advice.
Is the Buy to Let finance squeeze easing? A bit?
4 NOVEMBER 2011 PROPERTYdrum
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