» Editor’s Note
It’s Showtime!
Centre, South Building. We encourage all fitness club staff mem- bers, owners and managers to attend. This year FBC is sponsoring “The Business of Fitness in
F
Graham Longwell
graham@fitnet.ca
Canada” panel presentation facilitated by Rod Macdonald (vice- president, canfitpro) with Eveline Canape (director of business development, Energie Cardio), Hans Muench (director, IHRSA Europe) and David Patchell-Evans (president and CEO, GoodLife
Fitness). The session, at 3:30pm on Friday, August 8, will look at the fitness industry in Canada and offer insights into where we are heading. FBC staff will be at our booth during trade show hours, so please drop by for a visit.
Also, be sure to visit the booths of many of our advertisers at the show who will be pro- filing an extensive range of products and services (see “Sponsor & Exhibitor Listing” on page 36). On page 12 of this issue you’ll find conference highlights including those for “Club Owners’ Day” which is presented specifically for club owners, operators and managers.
Getting people in the door What method of advertising have you found to be the most cost-effective in selling
memberships and club programs? This is the question we posed to five club operators. Their responses are varied, but all of their approaches have been effective initiatives. Could their ideas work for you? Check out our Q&A on page 14. Have a suggestion for a future Q&A topic? Please email us at
fbc@fitnet.ca with your question. If we choose your question, we’ll collect responses from select club operators and print them in a future issue.
15 Celebrating
rom August 8-9, FBC will be onsite at the annual canfitpro International Fitness and Club Business Conference and Trade Show in Toronto (full conference runs August 6-10). The event will be held at the Metro Toronto Convention
CANADA Vol. 15 No. 4 – July/August 2014
BOARD OF ADVISORS Colin Milner
Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.
David Hardy
President, Fitness Industry Council of Canada, Edmonton, Alta.
David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, president, canfitpro, London, Ont.
Dr. Greg Anderson
Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.
Joe Doiron Senior Policy Analyst, Physical Activity Unit, Health Canada, Ottawa, Ont.
John Frittenburg President, The JF Group, B.C.
Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity
Larry Greene
Co-Owner and Vice President, La Sporthèque de Hull, Hull, Que.
Michael Levy Executive Director, Spa Chakra Fitness, Chairman of the IHRSA Board of Directors
Susan Mundick General Manager Vancouver Board of Parks and Recreation, Vancouver, B.C.
CONTRIBUTING AUTHORS Dr. Julia Alleyne, Louise Blais, Paula Comfort, Barb Gormley, Kathryn Korchok, Don Longwell
Publisher
Graham Longwell President, Mill Pond Publishing Inc.
Editor Graham Longwell
graham@fitnet.ca
Senior Editor Barb Gormley
Graphic Designer Jonathan Cresswell-Jones
General Manager Mill Pond Publishing Inc. Stephen Longwell
stephen@fitnet.ca
Vice-President, Sales Lori Longwell
lori@fitnet.ca
Correspondence, return address, change of address, advertising or subscription: Fitness Business Canada 30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Fax: (905) 873-8611 Toll Free: 1-888-920-6537 Email:
fc@fitnet.ca Website:
www.fitnessbusinesscanada.com ISSN# 1494-9318
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6 Fitness Business Canada July/August 2014
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