» Supplier Profile
Eagle NX series strength training equipment
near Minneapolis. All cardio equip- ment is manufactured in a plant near corporate headquarters in Medway, Massachusetts, just outside of Boston. “That was a strategic decision,” notes Hicks, who believes that the
company’s focus on automation, effi- ciency and customization, combined with employee experience, knowl- edge and various skill sets, outweighs any possible higher labour rates and the cost differential of shipping from overseas. That marries with the Cybex prior-
ity of employee satisfaction, training and education, career opportunities, personal health, growth and fulfill- ment, flexible work programs and be- ing receptive to employee input and ideas. Of its 570 employees, more than a quarter have been with Cybex for more than 25 years.
An employee and customer focus make a difference “I view our people as our se-
cret weapon – that’s what makes us
The Cybex Total Access line of commercial fitness equipment is designed to be accessible to the disabled, while not excluding other exercisers.
different,” states Hicks. “Our workforce is not some homogeneous commodity. They really drive our ability to be flex- ible in meeting customers’ needs – the way we manufacture, the way we’re set up.” That means the ability to customize
for clients, build to order, offer just-in- time manufacturing rather than hold- ing a large inventory of equipment, and having direct control over quality and design. The Cybex goal is to de- sign and create the best of the best, in order to serve its clients best. “Having a customer-centered cul-
ture is important,” notes Hicks. “It comes down to flexibility, listening to how we can help them succeed in their business, and helping them get better results for their members.” This approach bodes well as Cybex
looks ahead, embraces and incorpo- rates more technology and connectiv- ity options in its equipment lines and offers more individualized training and fitness options for its clients. “I’m very bullish about the future
for Cybex and the entire fitness indus- try,” Hicks says. “We have so much op- portunity to change lives for the bet- ter.” FBC
Kathryn Korchok is a freelance writer whose current passion is tennis. She also loves yoga, dance, hiking, and seeking balance in life.
30 Fitness Business Canada July/August 2014
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