Saturday August 9 (if you don’t think this will get into


hands before that then we should put this date and price instead: July 25 for $399*) canfitpro.com/Toronto canfitpro Business Rewards


Vito La Fata


Members can attend the conference for free. For details, email brm@canfitpro. com or call 1-800-667-5622.


Jane Riddell


The Anatomy of a Fitness Business Just like your body, your fitness busi- ness has an anatomy that needs to be understood, cared for, and maintained in order to function and produce con- sistent profitability. We’ll dissect and expose the systems and leadership mindset that it takes to organize, oper- ate, and work at a high level of effec- tiveness and profit while getting your message out.


Program Directors’ Day


Program Directors’ Day offers unique sessions for leaders of clubs and facilities. Learn ways to generate revenue, tackle retention issues, learn about the latest trends and increase your success in business and in life!


Attracting and Retaining Good People: Lessons from Being “Undercover” in the Fitness Industry When it comes to running a successful fitness business, Jane Riddell, GoodLife Fitness Chief Operations Officer, recognizes that the best strategy will not succeed with- out the right people. During her more than 30 year career with GoodLife, Jane has invested a great deal of time in developing people and creating the award-winning work culture. In this session you will learn the importance of finding the right people for the right roles and how creat- ing an exceptional culture in your organization can lead to great success for your business, your employees and your customers.


Sunday August 10


Closing Ceremonies: Fascinating Paradoxes of Fitness Lawrence will share six easy ways to improve the quality of your life. Shrink down what all the fit- ness experts say into six words. We will explore amazingly true – yet paradoxical – facets of fitness that oſtentimes prove uncanny. This candid look at the industry will put together the state of affairs of fitness in the world in a way that is, in a word, fascinating!


Lawrence Biscontini


For more information or to register, visit:


canfitpro.com/toronto


canfitpro Business Rewards Members can attend the conference for free. For details, email brm@canfitpro.com or call 1-800-667-5622.


March/April 2014 Fitness Business Canada 13 July/August 2014 Fitness Business Canada 13


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