» Looking Back
A History of Fitness Equipment Excellence
Celebrating 25+ years of success PART III
equipment? It’s impossible to calcu- late this number because the ma- chines are constantly evolving. Early equipment models were
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bulky, took up lots of floor space and weren’t exactly user friendly or at- tractive. As a result, they were used primarily by men. An addition, the mentality of fitness in the early half of the 1900s was that of muscle building; look no further than Muscle Beach, founded in 1934, and famous bodybuilders Jack Lalanne, Vic Tanny and Joe Gold. Over the years, manufactur-
ers have taken a keen interest in what is used, how it is used and by whom it is used. They have re- designed their equipment to be more appealing to women, more intuitive to use and less bulky. Pieces are sleek, comfortable, easy to use and appeal to everyone – male and female, young and old, bodybuilder and general population. Whether the intent is a bodybuild-
er’s physique, better health, weight loss or an improved lifestyle, today’s fitness enthusi- asts have access to some of the most innovative and exciting products to help them achieve their goals.
24 Fitness Business Canada July/August 2014 Fitterfirst
that would help its founder, Louis Stack, recovery from double foot and knee surgeries. The Ski Fitter was de- veloped for balance/proprioception training and later renamed the Pro Fitter 3-D Cross Trainer. The functional fitness revolution was underway. Until the mid-1990s, it was most-
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ly leading edge sport physiotherapists who understood the closed chain train- ing values that the Pro Fitter offered. Soon, the fitness industry took notice and developed an interest in integrated conditioning over isolation training. Louis competed in World Cup Speed
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Skiing races and exhibited Fitter balance products at tradeshows worldwide. He learned to incorporate sta- bility training into his daily routine, which improved his agility for the next race and helped him maintain better mobility for life! Today 30 years later, Fitterfirst is a leader in the
world helping people to incorporate balance and core stability into their daily routines.
Founder Louis Stack demonstrating the original Ski-Fitter product in 1985.
itterfirst started as Stack Enterprises in 1985 with a $3,000 loan and a dream of making a rehab machine
ow many hours of research, drafting and remodelling are involved in the development of one single piece of fitness
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