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CDC teams up with talkSPORT


CROWN DECORATING CENTRES have kicked off a brand new competition on the UK’s largest national commercial radio station. The company has become title sponsors of a regular Footballer of the Month feature on talkSPORT. Presenters Paul Hawksbee and Andy Jacobs, who host the afternoon show between 1 and 4pm, pick


their player of the month and listeners are asked to guess his identity from a commentary clip in which the player’s name has been bleeped out. Winners, selected at random from the correct text entries, receive £250 of CDC vouchers. The


partnership, supported by on-air trails and advertising on the station’s website, talkSPORT.com, will have mutual benefits. Paula Taylor, Marketing Manager at Crown Decorating Centres, said: “talkSPORT is the biggest sports


radio station in the world, so it’s an important channel of communication. “We believe a good percentage of professional decorators have a strong interest in football and will


listen to the station – and take advantage of the competition.” Adam Mills, talkSPORT Sales Director, said: “As the football season moves towards another exciting


climax, we’re guaranteed some spectacular goals. “We know our listeners have unrivalled football knowledge and passion and I’m sure the Footballer


of the Month competition will receive a lot of interest. It’s great for us to have Crown Decorating Centres on board for this brilliant new partnership.” A network of 121 Crown Decorating Centres across Britain and Northern Ireland offers painters and


decorators a wide range of decorative coatings and accessories along with services such as free paint mixing and matching and expert advice from their friendly and knowledgeable in-store teams. talkSPORT is the Global Audio Partner of the


Premier League and official broadcaster of the Barclays Premier League, the 2014 FIFA World Cup, the FA Cup, England football internationals and the Capital One Cup. It is available on 1089/1053AM, digital radio, mobile and online at talkSPORT.com


PPG JOINS BHETA


PPG ARCHITECTURAL COATINGS UK & Ireland is the latest home improvement company to join the British Home Enhancement Trade Association (BHETA). Based in Birstall, West Yorkshire, PPG’s


paint and sundries brands are Johnstone's, Leyland and Fat Hog, and its manufacturing and distribution premises are one of Europe’s largest manufacturing facilities for architectural coatings. PPG manufactures products for the trade and


DIY market places, selling through a number of routes to market including DIY multiples, independents and a wholly owned network of over 185 trade Decorating Centres. Paddy Lafford, Sales Director at PPG said,


“BHETA provides unrivalled opportunities for networking and retail engagement, which are really exciting for any ambitious company. I am confident we can really benefit from being part of it.” BHETA’s home improvement sector director,


Peter Stone commented, “PPG is a very significant supplier with a great history, reputation and international standing. Great names like this can only add to our ability to create really good business development opportunities for all our members.”


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