This page contains a Flash digital edition of a book.
“Sorry is hardest to say when it matters most.” ~ Ebehi Iyoha The

Fab Four Elements of

Rockstar Apologies

“Sorry means you feel the pulse of other people's pain as well as your own, and saying it means you take a share of it. And so it binds us together, makes us trodden and sodden as one another. Sorry is a lot of things. It's a hole refilled. A debt repaid. Sorry is the wake of misdeed. It's the crippling ripple of consequence…. But Sorry, really, is not about you. It's theirs to take or leave.

Sorry means you leave yourself open, to embrace or to ridicule or to revenge. Sorry is a question that begs forgiveness, because the metronome of a good heart won't settle until things are set right and true. Sorry doesn't take things back, but it pushes things forward. It bridges the gap. Sorry is a sacrament. It's an offering. A gift.” ~ Craig Silvey


he words, “I’m sorry” have been mired in a cultural tar pit of lies and I want to liberate you from the muck. We have constructed some rather large cultural fabrications around

this simple phrase, like “Love means never having to say you’re sorry” or “Never apologize, it’s a sign of weakness”. Women say it too often and men don’t say it enough. But why? Why is this topic so charged? The why can be found hidden in the big cultural falsehoods around apologies. Edward R. Murrow, the famous newsman said, “Most truths are so naked that people feel sorry for them and cover them up, at least a little bit.” And that’s what we’ve done. The naked power of authenticity of sincere apologies has gotten covered up by these falsehoods in order to take the sting out of being vulnerable and open with another. The litmus test for a big cultural lie is to look at the outcome – if the lie delivers the exact opposite of its promise, then you know you found one. So for this situation both the above state- ments meet this criterion. You will never have love in your life for long without saying you’re sorry and you will never have strength without knowing how to truly apologize. Apologies are very powerful when used properly. That’s the

kicker, how does one wield this power correctly? Well, here are four essential aspects to creating apologies that rock the house!


“When you realize you've made a mistake, make amends immediately.

It's easier to eat crow while it's still warm.” ~Dan Heist

Apologies repair connection. That’s the truth of it – when a connection is broken somehow, an apology is the way to begin the repair. If the wound was real, then the closer to the actual offence the cleaner the cut, which is easier to repair. Time erodes the edges of the wound, making it harder to sew up. That’s why it is so important to address the wound as quickly as possible. When there is anger or hurt festering, time is not your friend.


“Never ruin an apology with an excuse.” ~ Kimberly Johnson Use direct, declarative sentences devoid of blame, excuses

or justifications. When crafting a rockstar apology get clear on what the offence was so you can rectify it. You want to acknowl- edge that there was a rift and that you take responsibility for it. This is not about blame or judgment – this is about repairing a relationship so that’s the focus of your apology. A good example of an apology is: “I’m sorry I was offensive.”

This statement acknowledges your responsibility and addresses the rift. A bad example is: “I’m sorry you were offended.” Or “I’m sorry if I was offensive.” Both these statements evade personal responsibility and put the other person on the hook for the dam- age.

The way you frame your apology is paramount to how it is

received. Please know that your apology is to mend a rift between you and another, so even if you feel it is not totally your fault or you didn’t mean to cause a problem that’s not what you are ad- dressing with your apology. Apologies are about the other person’s feelings. You are tak- ing responsibility for the rift; it is not the forum for explaining


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52