22 . Glasgow Business January/February 2014
Two Glasgow Talks – from Scott Taylor, Chief Executive of the Glasgow City Marketing Bureau and Colin Matthews, Chief Executive of Heathrow Airport Holdings – underlined the importance of tourism to the city
MARKETING BUREAU HELPS CITY DELIVER ON ITS PROMISES G
lasgow’s tourism sector continues to lead the city’s economic resurgence
and this success is built around a strategy of atracting a diverse portfolio of international conferences and major sporting and cultural events. Glasgow City Marketing Bureau
(GCMB), a public-private organisation established by Glasgow City Council in 2005, is at the heart of this, working with Glasgow Chamber of Commerce and wider city partners across a variety of activity aimed at winning new business and delivering economic and social benefits for Glasgow through leisure and business tourism. “As the official destination
marketing organisation for the city, our role is to communicate Glasgow’s reputation as a world- class city in which to live, work, study, invest and visit,” said Scot Taylor, GCMB’s Chief Executive. Giving a Glasgow Talk in
November, Mr Taylor outlined GCMB’s development and
Major events in 2014 January
» Celtic Connections
February » Glasgow Film Festival » Irish Dancing Championships
March/April » Glasgow International Comedy Festival
April July
» Glasgow International Festival of Visual Arts
» Commonwealth Games » Merchant City Festival
implementation of the city’s new PEOPLE MAKE GLASGOW brand and highlighted the bureau’s approach to atracting and delivering high-profile major events and conventions – which this year includes major project support for the Glasgow 2014 Commonwealth
Te Convention Bureau
recorded its most successful year in the last financial year (April 2012 to March 2013), securing 450 new international and UK conventions through to 2021, worth more than £153 million. Tis reflects almost £3 million of new business per week – representing growth of 27.5 per cent year on year. Also, business tourism secured
by GCMB since its inception in 2005 has been worth £1 billion to the city’s economy, which equates to more than 800,000 conference delegates spending 3.3 million nights in the city’s hotels during that time. Delegates now account for one
Scott Taylor, Chief Executive, Glasgow City Marketing Bureau
Games, the MTV European Music Awards and the Liberal Democrats’ annual autumn party conference. Seting out the bureau’s story in
numbers, Mr Taylor explained how GCMB has been named as the UK’s Best Convention Bureau for seven consecutive years.
August
» UDO World Street Dancing Championships » Piping Live! » World Pipe Band Championships » Summer Sessions
September » Ryder Cup October » Judo European Open
November » MTV European Music Awards
Event
in five hotel beds sold in Glasgow, underscoring the importance of conventions to the local economy and strengthening Glasgow’s reputation both as the conference capital of Scotland and a major player in the international conventions market. Mr Taylor added: “Te Glasgow
business model is based on service and loyalty, and the city’s reputation is built on delivering on its promises.”
Major conferences in 2014 Month
March April May June July
August October
European Breast Cancer Conference UK Kidney Week
European Conference of Obstetrics and Gynaecology RenewableUK Offshore Wind Conference British Association of Dermatologists IBSA Scottish Annual Conference
Delegate numbers 4,000 1,100 1,500 3,000 1,600 8,500
September Conference of European Consortium for Political Research 2,500 Cardiovascular and Interventional Radiological Society UK Liberal Democrats Autumn Conference SIU (International Urology Congress)
November International Conference on Drug Therapy in HIV
5,000 5,000 3,000 2,500
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