12 . Glasgow Business January/February 2014


Glasgow Caledonian Uni opens New York campus


» University sets up in Big Apple after launching a base in London in 2010 G


lasgow Caledonian University has become the first British university to open


a base in New York. Te GCU satellite campus was


opened in a reception hosted by its Chancellor Professor Muhammad Yunis, the Nobel Laureate who has produced pioneering work on micro-lending. Chancellor Yunis hosted about


250 guests at the reception at the Stephan Weiss Studio, including UK Foreign Office Minister with


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responsibility for North America, Alistair Burt MP. Te opening of a New York


campus in the SoHo district – follows the launch of GCU London in 2010. Professor Pamela Gillies, the


Principal and Vice-Chancellor of GCU, said: “Tis is an exciting period in GCU’s history and we are delighted to be at the vanguard of Scotland’s and Britain’s contribution to enterprise, innovation and learning in one of the great cities of the world.”


Chancellor Professor Muhammad Yunis opens the New York campus


Hard Rock Café strikes a chord


Glasgow’s Hard Rock Cafe opened in November and is already making a splash in the city. The Glasgow outlet on Buchanan Street on the site of the former Athenaeum Theatre is the 139th Hard Rock Cafe and joins other venues around the world. Like others in the chain,


the Glasgow outlet hosts rock memorabilia including Sir Elton John’s shoes. Memorabilia from Scottish stars includes items from Alex Harvey, the Bay City Rollers,


KT Tunstall, Amy Macdonald and Primal Scream. The venue hosts indoor and


outdoor dining areas with a Rock Wall Solo, an interactive touch wall with technology that allows diners to virtually tour other Hard Rock Cafes around the world and explore the items they have on show. It also hosts a music stage


that will feature live weekly music events and a Rock Shop selling Hard Rock Café T-shirts and other merchandise.


MTV win mean £10m boost for businesses


The decision to host the MTV Europe Music Awards in Glasgow could be worth about £10 million to local businesses, according to Scott Taylor, Chief Executive of the Glasgow City Marketing Bureau. Up to a billion people around the globe will tune in to the event in November, and will draw the world’s top performing artists, about 1,400 technicians and staff and around 60 trucks to build the show. Mr Taylor said: “The global


reach of MTV has a TV audience of between 700 million and a billion people. The digital reach


is enormous. Even if we are just talking about Katy Perry and Miley Cyrus – they have a combined following of 40 million people. “If they come to Glasgow and


they start tweeting and Facebooking about the city, that is the kind of reach and impact that we can have.” Stuart Patrick, Chief Executive


of Glasgow Chamber of Commerce, said: “This is a fantastic result that cements our reputation as one of the world’s great music cities, and is the outcome of many months of hard work by the City Marketing Bureau and Event Scotland.”


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