PROJECT PROFILES
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE We put the spotlight on a recent installation by Jordan Fitness
Instructors at The Pulse received two days of workshops to learn how to train members in the new functional space
FINGER ON THE PULSE CLIENT: THE PULSE SUPPLIER: JORDAN FITNESS
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he Pulse – an independent health club in Ripley, Derbyshire, UK – recently chose to work with Jordan Fitness as part of its refurbishment project to create a functional fitness area.
In addition to installing a comprehensive range of new
functional equipment, The Pulse also adopted Jordan Fitness’ new Results Based Training (RBT) system of layout planning and training. This allowed it to create a unique functional space, accompanied by intensive workshop programmes to help ensure it delivers the best possible service to its members. The Pulse has been operational since 1995, with a growing
membership that has now reached over 1,000 people, ranging from deconditioned casual users through to serious fi tness enthusiasts, and with a growing number of over-40s among its membership base. As part of the redevelopment project to modernise its
1,115sq m (12,000sq ft) facility, Jordan Fitness and Star Trac provided the club with new equipment, fl ooring, free weights and plyometric platforms. “The Pulse has a fantastic reputation in the local area for having
a facility that caters for all,” says Zak Pitt, sales manager at Jordan Fitness. “The team at The Pulse felt that installing a functional space was key to providing excellent service for its members.
“It chose a wide range of functional products, including
Olympic training equipment and platforms, training ropes, a three-bar wing, Jungle Gym XT, Power Wheels, AlphaStrong sandbags, powerbags, and a Jordan heavy punch bag. The club also made a commitment to its members by investing in specialist training through our RBT Academy programme.” Training comprised two days of workshops on functional
training programming and exercise progression, to give instructors additional tools to train members in the new space. Phil Lake, owner of The Pulse, says: “The Jordan Fitness
Academy trainers are the most inspirational fi tness professionals I have ever dealt with. The workshop training included hands-on product training and advice on how to structure classes to create the best experience for our members. There was a perfect combination of theory and practical demonstrations, which means we can use this fantastic new space to the benefi t of the local community.” The new functional area has helped The Pulse boost its
revenue stream, hosting weekly group classes. The club also identifi ed an opportunity to hire out the functional area to local organisations, including the local rugby team, cage fi ghting and athletics clubs. Alongside the new functional zone, The Pulse also offers
two dedicated cardio areas, a free weights and resistance area, a separate ladies-only gym, group cycling room, café and nutritional supplement shop. The club offers a selection of fl exible membership options including student memberships, schools packages and Armed Forces discounts. For more information:
www.jordanfi
tness.co.uk
Read Health Club Management online at
healthclubmanagement.co.uk/digital January 2014 © Cybertrek 2014
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