INDOOR CYCLING
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challenges around big cycling events can help build members’ involvement. But it isn’t only in these dramatic
ways that the environment can contribute to the experience. The basics still matter, with cleanliness key to creating an environment people want to return to regularly. Says Lapetra:
“Even if clubs don’t have a lot of money to invest, cycling studios can be made more inviting simply by ensuring the bikes are always spotlessly clean.” “The bikes should be cleaned after
each class and have a full clean every night,” agrees Morelli. “Adding a natural oil scent can help get clients in the mood to exercise, or relax, depending on the goal of the class.”
Focus on results Gary Oleinik, national sales director at Keiser UK, says technology should be used to allow people to see how they are doing in the class, enabling them to compete if they want to, but equally importantly allowing them to track their progress over time; showing participants the results of their in-class effort is key. With this need for results in mind,
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of Wattbike, agrees that tech-savvy members want real-time performance data, as well as good equipment that gives an excellent ride experience. He also stresses the need for clubs to invest in the best, most knowledgeable instructors to attract, retain and motivate members; microgyms not only have a rigorous recruitment process but
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he also argues that it’s important to integrate a variety of intensity levels into the workout – for example, mixed terrain and heart rate-based programmes, some hills and some flats, or zone one and two heart rate levels. Richard Baker, commercial director
also require instructors to keep their knowledge up-to-date. “Busy classes can mean clubs and
instructors become complacent, not showing enough interest in updating or developing knowledge and skills,” observes Lapetra. “Make sure instructors regularly update their skills to embrace the latest research, new class designs and training techniques, otherwise members will drift off to other classes or even other clubs.” Lapetra also suggests bringing in
expertise from other parts of the club by offering 15 minutes of core training or flexibility as part of a cycling class: “The indoor cycling studios are by their very nature specialist, meaning they’re more limited in what they and their instructors
Avoid complacency: Microgyms require instructors to keep their knowledge up-to-date
January 2014 © Cybertrek 2014
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