HEALTH CLUB MANAGEMENT WELCOME TO
Health Club Management is IHRSA’s European Strategic Media Partner
p30 Comprehensive listing of health and fitness events in 2014
p69 The latest Mintel reports spotlight opportunities for fitness sector growth
CONTENTS p36 Is discounting good for business, or can it attract ‘problem’ members?
05 Editor’s letter The removal of physical activity from the QOF is a blow to our sector, and we must lobby to have it reinstated, says Kate Cracknell
08 Letters Far from leading members away into alternative exercise, wearable technology can help build their loyalty to your club, says Fitbug founder Paul Landau
10 News round-up Physical activity is removed from QOF, new £15.3m leisure centre for Fife, and Pulse buys Trixter. Plus a Q&A with MOSSA president Terry Browning on its Xbox partnership
20 International news Anytime Fitness opens two more clubs in Barcelona, while premium health club spa brand ELEMENTS opens two new sites in Germany
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p48 Top tips for adding pedal power to indoor cycling classes
22 People news Jeremy Jenkins is appointed MD of SportsArt UK, and former Fitness First MD joins Xercise4Less
24 IHRSA update Kristen Walsh reports on events at IHRSA’s recent European Convention in Madrid, which attracted a record 600 delegates
28 ukactive update New research shows how physical activity can help in the prevention and management of type 2 diabetes
30 Diary dates A look ahead at the key health, fitness and wellness events taking place throughout 2014
36 Everyone’s talking about... Discounting Is discounting good for business or can it attract ‘problem members’?
Read Health Club Management online at
healthclubmanagement.co.uk/digital
38 Interview Martin Long The CEO of LA fi tness talks to Kate Cracknell about the recent launch of its premium LAX brand
44 Quality standards How important is the quality of your offering when it comes to keeping your members? Dr Paul Bedford reports
48 Wheels in motion As the indoor cycling boom continues, Kath Hudson finds out what lessons mainstream clubs can learn from the growing number of specialised cycling microgyms
56 Gymtopia series Old for new In a new series for Health Club Management, Gymtopia founder Ray Algar reports on a gym shoe donation project in Brazil
January 2014 © Cybertrek 2014
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