GET INSPIRED
Multiple configurations to satisfy your facility’s training objectives and exercisers’ goals.
TOUCH THE FUTURE
The majority of members aren’t looking for a ‘wow’ experience – just the basics done consistently well
• Where the exercise environment was designed for ease of use.
• Where they knew that proper support was available.
• Where they could see the club making some investment year-on-year.
• Where the staff appeared to be happy in their job and working conditions.
• Where the price refl ected the level of service received.
Experienced exercisers are willing
to pay more for what they want. In fact, some will pay more for less choice if it means they actually get more of what they want. This is refl ected in the growing number of boutique fi tness studios focused on just one activity – such as PT, yoga, pilates or group cycling – but with the best instructors, creating a defi ned and designed user experience and charging more for it. Respondents also stated that they
would be willing to – and indeed do – pay more when they can fi nd clubs that can deliver on their expectations.
January 2014 © Cybertrek 2014 One respondent concluded: “My
gym has everything I want in a club. The equipment is well maintained and clean. When they buy new equipment, they have general induction sessions on how to use it. “The staff have been here for years
– some come and go, but they always seem to get a good replacement. And they don’t try and sell to you all the time like some gyms I’ve been a member of. They let you know what’s available, but then they leave you to make the choice.” ●
Paul Bedford PhD has worked in the fi tness industry for more than 20 years. His business, Retention Guru, helps health club operators increase retention, reduce attrition and improve member loyalty. Email
paul-retentionguru.co.uk Twitter @guru_paul LinkedIn Paul Bedford
Our new Tablet Consoles are the first
to sync with Android mobile devices and offer superior navigation and a more personalised experience.
CHOOSE YOUR OWN GO.
www.lifefitness.co.uk life@lifefitness.com
01353 666017 Quote HCM2013
©2013 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a trademark of Brunswick Corporation.
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