Riddell’s helmet can detect concussion in players
coach’s mobile phone after serious impacts, in an attempt to reduce the likelihood of undetected concussions.
Crowd shaping Big data is another business buzzphrase on everyone’s lips, and rightly so. But in 2014, operators would do well to focus on small data, and think about how to shape (and reshape) the customer experience around the preferences of the people actually present in the club at that time. Why? Well, if big data is all about increased effi ciency and
benefi ts that fl ow to the operator, Crowd Shaping is all about increased relevance and tailored experiences. CheckinDJ is a fun example of a crowdsourced jukebox,
recently developed at Lancaster University in the UK. Users check into a venue using NFC, and the service then shapes the music playlist to match the overall tastes of the current audience by culling information from their social networks. Meanwhile, over in Finland, Kutsuplus is an on-demand hybrid taxi-minibus service with no set route, that instead calculates the optimal route for those on-board. Which elements of your offering could you shape to match the preferences or needs of those using it at a given moment?
Personal touch For many consumers, an endless array of brand websites, social media, telephone assistance, mobile apps and more have served to highlight an undeniable truth: sometimes only one-to-one human interaction will do. And while many health clubs have many staff on-site,
changing usage patterns and disruptive business models are challenging existing customer service approaches in the industry. However, developments in technology open up a whole new frontier: live video customer assistance. The benefi ts can be more than just cost, as by pairing customers with relevant experts, clubs can offer better service. And if you think this doesn’t sound relevant for the fi tness
industry, then think again. In Brazil, Fiat launched its Live Store, enabling customers to ‘look around’ vehicles via Fiat hosts wearing helmets equipped with micro-cameras. And in Poland, mBank customers can contact bank representatives and discuss their account via live video chat, with points and
Clubs could invest in apps that monitor members’ wellbeing while they work out, in-club or elsewhere
January 2014 © Cybertrek 2014 Read Health Club Management online at
healthclubmanagement.co.uk/digital 59
PHOTO:
SHUTTERSTOCK.COM
PHOTO: RIDDELL
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86