SUPPLIER & TRAINING NEWS Xbox One and MOSSA join forces
Terry Browning, president of group fitness brand MOSSA – formerly known as Body Training Systems in the US and Group X Systems in the UK – talks about an exciting new partnership with Microsoft
The 30-minute video workouts use Kinect technology to give instant feedback on form, power and heart rate
Please tell us about the Microsoft deal We’re working closely with Microsoft to deliver interactive home workouts for Xbox Fitness, the new online service on Xbox One. We’ve created four 30-minute video workouts for Xbox Fitness – MOSSA Core Workout, MOSSA Fight Workout, MOSSA Groove Workout and MOSSA Power Workout – which are all based on existing in-club MOSSA group fitness programmes. The Xbox workouts use Kinect voice
and motion capture technology to give the user instant feedback on form, power and heart rate, as well as providing personalised recommendations, challenges and rewards. It truly is interactive fitness.
What’s behind your move into home fitness? Until now, we’ve made a conscious decision not to enter the home fitness market as we didn’t want to offer a compromised exercise experience to consumers. However, we felt the capabilities of this new technology provided a unique opportunity to deliver a quality home workout that also had the potential to drive new audiences into health clubs. We know our programmes work best
in a club setting, with great music from a professional sound system and the social dynamic of a group environment. But we also know that 85 per cent of the population don’t belong to a health club, and we need to do
something to get those people off the couch and into a club.
How will this deal help do that? It includes a four-year consumer-to-club promotion, whereby operators have the option to offer free passes that allow Xbox Fitness users to try out the group programmes at their local club. Users can access their free pass directly from Xbox One by clicking on a link to the MOSSA website. They then simply search for a class at their nearest participating club and download their pass.
What about existing members? Existing members will now be able to do a familiar workout at home on those occasions when they can’t get to the club – operators could even offer to incorporate the Xbox fees into their own membership rates. Also, while the video workouts are currently
only available through Xbox Fitness, we’ll be evaluating whether they could eventually be offered in-club as virtual classes, alongside our instructor-led group programmes.
Why have you rebranded to MOSSA? Our business is entering a new phase of development and we wanted a name that better reflected our vision. MOSSA means move, excite or stir in Italian, which ties in perfectly with our company tagline: Let’s Move.
January 2014 © Cybertrek 2014
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