SUPPLIER & TRAINING Pulse buys pioneering firm Trixter
Pulse Fitness has acquired Trixter with the aim of becoming
the leading
innovator of technologically advanced fitness equipment. The two brands worked
together on Pulse’s new Android-based console technology platform. Chris Johnson, managing
director of Pulse Fitness, says: “Trixter is renowned within the industry for its forward thinking with regards to technology, and we look forward to working with the team to bring our products to the forefront of interactive innovation. We’re already working on some exciting products due for release in the next few months.” Announced late last year, Pulse Fitness has acquired Trixter’s Intellectual Property
NEWS
More fitness instructors train in diabetes, obesity
Premier Training International has announced an increase of 49 per cent in the number of fitness professionals undertaking its training course to help people suffering from diabetes and obesity. The training provider announced the
figures to tie in with World Diabetes Day on 14 November 2013. The news comes amid the revelation
in recent research from Diabetes UK that suggests the number of people suffering from the condition will increase two-fold in the next 20 years.
Trixter’s Michael Rice and Pulse Fitness’ Chris Johnson sign the deal
and Commercial Fitness manufacturing and distribution rights, with Trixter retaining rights to its IP for Retail Products. Trixter wi ll continue to operate
independently under its own name within the Pulse group structure.
Gladstone to partner with Bounts scheme LateralX is installed in Cardiff Blues’ training gym
A fitness app called Bounts, created to motivate and reward people for being active, has teamed up with Gladstone Health & Leisure. Leisure operators using the Gladstone Plus2
system will be able to activate Bounts, opening the rewards scheme up to more than three million Gladstone members across the UK. Bounts can be collected and then redeemed
against national brands and local retail outlets and services ranging from Starbucks and Sainsbury’s through to local cafés.
Bounts has a range of local and national retail partners
Cardiff Blues RFC adds Octane Fitness cross-trainer
Specialist cross-trainer supplier Octane Fitness has installed its new LateralX with Cross Circuit dumbbell into the Cardiff Blues RFC training ground gym. The Octane Fitness LateralX is designed
to give a lateral motion, elliptical movement that works in three dimensions.
YOU SAY FITNESS? WE SAY FUN!
According to IHRSA, exercise is considered a LEISURE activity and people want to have FUN. In the past members were impressed with a box full of machines, now they want an EXPERIENCE.
Call us now on 0800 294 2803 and we will send you a free report about the essential components to creating your own branded experience.
Or visit
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tness.com/hcmgym and download your copy today.
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