People want to be healthy and are learning that they need to exercise to achieve this goal – great news for health clubs MANAGEMENT IS WORTH INVESTING IN. IT’S


science to marketing, and from innovation in food and beverage to yield management. It also requires managers who can deliver in both B2B and B2C environments, while also seeking out and developing partnerships for outreach work.


Sector-wide responsibility The newly revitalised CIMSPA will now set out to support the fitness sector in developing such managers, with solid career pathways that help staff progress from technical roles to management level. CIMSPA has already received a vote of


confidence from the sector, with operators such as DC Leisure investing in the development body since its business plan and governance structure were approved by members. But the responsibility cannot rest on CIMSPA’s shoulders alone. Here at


January 2014 © Cybertrek 2014


TIME TO UPSKILL INSTEAD OF SIMPLY PROMOTING THE MOST COMPETENT GYM INSTRUCTOR


Health Club Management magazine, we think health club management matters, so we’re committed to raising the profile of this important area by sharing information and inspiration about best practice. In a new series that will run throughout 2014 – developed in conjunction with CIMSPA – we’ll be highlighting areas of interest and sharing knowledge and expertise on health club management. We believe passionately that it’s


time health club management was taken seriously as a discipline in its own right in the wider business community – but if we as a sector


don’t invest in it, value it and innovate within it, then the chance of our sector achieving wider respect and recognition is non-existent. It’s time the industry put management training at the heart of the agenda. ●


Liz Terry has been writing about and analysing the global leisure industries since 1983. She’s managing director of Leisure Media, which includes Health Club Management in its portfolio of leisure-focused magazines.


Email lizterry@leisuremedia.com Twitter: @elizterry


Read Health Club Management online at healthclubmanagement.co.uk/digital 67


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