health club management Public Affairs Media Partner VANGUARD
JANUARY 2014
p72 Factoring member psychology into health club layout and design
p58 Consumer trends to run with in 2014
p38 New premium health club brand LAX hits the London market READER SERVICES
58 On trend
trendwatching.com’s Henry Mason identifies some of the key consumer trends for the fitness sector to run with in 2014, from Crowd Shaping to The Internet of Caring Things
62 Stay or leave? In exclusive research for Health Club Management, Leisure-net MD Mike Hill asks why people leave their club or leisure centre, and how they’re treated during the leaving process
66 The management challenge Health clubs must invest in upskilling their managers if the sector is to gain credibility and build a strong future, says Liz Terry
69 Growth opportunities Michael Oliver outlines the findings of Mintel’s 2013 health, fitness and leisure reports, and offers his views on future opportunities
January 2014 © Cybertrek 2014
72 Design psychology How can we tap into member psychology to create a health club environment that’s inspiring to both spend time in and work out in? Kath Hudson reports
74 Industry insights Katie Lewis reports on discussions at November’s SIBEC Europe event, from functional training to price- cutting, and from centralised ad campaigns to ‘exercise is medicine’
76
Fitness-kit.net special Free weights The latest free weights news from Jordan Fitness, Matrix, Escape Fitness, York, Gymkit, Fitness Mad, Life Fitness and iRobic
78 Supplier showcase We take a look at Jordan Fitness’ recent installation at independent health club The Pulse
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