PEOPLE
NEWS Xercise4Less beefs up boardroom
Industry veteran James joins Right Directions
Seasoned pro Carey James moves in right direction
Carey James has joined management support firm Right Directions as a quality and health and safety manager. With nearly 30 years of industry
experience, and 13 as a Quest assessor, James is ideally suited to the role, which will see him assist leisure centres in developing health and safety management systems, as well as carrying out audits and helping to enhance the Quest quality scheme. James says he’s looking forward to
spreading good practice further, and helping authorities overcome current hardships to maintain industry growth.
Simon Tutt, Jon Wright and Peter Boddy – driving the growth of the Xercise4Less brand and portfolio
Yorkshire-based gym chain Xercise4Less has seen two additions to its board of directors. The new arrivals form part of the brand’s continued expansion across the country and follow the recent £5m investment by the Business Growth Fund. Former Fitness First UK MD Peter Boddy
joins the board as non-executive chair, working alongside CEO Jon Wright to help deliver the stated mission to ‘revolutionise the budget gym sector’. In addition to his tenure at Fitness First, Boddy was previously CEO of sports nutrition brand Maximuscle and saw its successful sale by private equity group Darwin to GlaxoSmithKline in December 2010. Also new to the Xercise4Less board is Simon
Tutt, taking up the position of finance director having held similar posts at Harvey’s Furnishing Group, Dwell Retail and the Elvi Group.
Of the two new appointments, Wright says:
“They are the latest investment in the growth of our business. A growing trend which sees the more nimble low-cost gyms increasingly taking market share from mid-market operators means this is the time when Xercise4Less can really make its mark. Simon and Peter’s involvement is exciting for everyone.” Future plans for Xercise4Less – currently
operating 15 sites, predominantly in the Midlands, Yorkshire and the north- east of England – include the opening of a further 100 clubs across the country over the next five years, with agreements already signed on 20 sites. The
company’s partnership with
supermarket chain Tesco saw the opening in mid-November of the first Xercise4Less at Tesco gym in Stockton-on-Tees.
SportsArt Fitness stages UK reshuffle Flello has taken over from Rosie Cooper MP
Flello fills in as acting chair of MPs’ obesity group
Stoke-on-Trent South MP Rob Flello has assumed the role of acting chair for an influential Westminster group intent on tackling Britain’s growing obesity problem. Flello has taken over from Rosie Cooper MP – who stepped down in November after a year at the helm due to personal reasons – to head the recently renamed All Party Parliamentary Group on Adult and Childhood Obesity. The group works to co-ordinate MPs,
industry representatives, clinicians and charities in promoting practical and simple steps to tackle obesity.
Jeremy Jenkins has been appointed the new UK MD of SportsArt Fitness – part of a recruitment drive which has seen the international manufacturer attract a raft of UK-based talent. Previously the UK sales director, Jenkins
will use his experience to spearhead the development of the group’s British market in pursuit of ambitious three-year sales targets. The company will rely on technological innovation – specifically its Green System, which helps reduce operator’s energy bills – alongside the 2014 launch of over 90 new pieces of cardiovascular and strength equipment to drive the sales push. Other new appointments include Daniel
Billingdon and Rick Fowler as regional sales managers for the south and north respectively. The Taiwan-based firm operates in over
80 countries worldwide and is looking to strengthen its seven-year foothold in the UK market, where it works closely with the
22 Read Health Club Management online at
healthclubmanagement.co.uk/digital
Jenkins: Spearheading SportsArt Fitness’ drive towards ambitious three-year sales targets in the UK
Fire and Rescue Services, as well as local authorities, private clubs and personal trainers. Outlining his vision for 2014, Jenkins
says: “Following the appointment of a highly skilled and experienced team, I’m excited and confident that 2014 will be a strong year for SportsArt as we bring a number of excellent new products to the UK market.”
January 2014 © Cybertrek 2014
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