nascar fast facts an industry leader
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for one of the premier sports in America and the premier stock car racing series in the world.
NASCAR operates three national series: The NASCAR Sprint Cup Series, NASCAR Nation- wide Series (the number two racing series in the US) and NASCAR Camping World Truck Series (a leading national racing series featur- ing full-sized pickup trucks).
NASCAR also oversees several regional rac- ing series, which provide a feeder system for NASCAR’s three national series. The top re- gional racing series is the NASCAR K&N Pro Series. In addition, NASCAR sanctions two open-wheel racing series: the NASCAR Whe- len Modified Tour and NASCAR Whelen Southern Modified Tour. NASCAR also sanc- tions two international series: NASCAR Cana- dian Tire Series and NASCAR Mexico Series. The NASCAR Whelen All-American Series,
which is a local racing series of NASCAR, is the grassroots foundation of NASCAR racing. NASCAR’s headquarters have been located in Daytona Beach (FL) since its inception, in 1948. Additional offices are in New York City (NY) (corporate marketing / sales), Los Angeles (CA) (broadcasting media and entertainment), Char- lotte (NC) (licensing and automotive aftermar-
nascar’s reach has grown exponentially since its creation in 1947 General
ket), Concord (NC) (competition, research and development), Conover (NC) (transportation) and Bentonville (AR) (licensing). NASCAR has international offices in Mexico City (Mexico) and Toronto, Ontario (Canada).
BOard Of directOrs Brian France, chairman and CEO; Jim
France, vice chairman and executive vice pres- ident; Lesa Kennedy, executive vice president; Mike Helton, president; Gary Crotty, senior vice president, secretary and general counsel.
fOunded
December 14, 1947, when Bill France Sr. organized a meeting at the Streamline Hotel in Daytona Beach, Florida, to discuss the future of stock car racing.
It was on that day that the National Associa- tion for Stock Car Auto Racing (NASCAR) was conceived. The first race was held on February 15, 1948, on a beach / road course in Day- tona Beach. The race was won by Red Byron in a Ford.
Media PartnersHiPs
Media plays an extremely important role in the relationship between NASCAR and its fans. More than 100 million unique viewers tune in to NASCAR programming each season, making
it one of the highest-profile media properties in North America. In all, the average NASCAR fan consumes more than six hours of NASCAR- related media on a weekly basis.
teleVisiOn
The NASCAR Sprint Cup Series is broadcast via multi-year partnerships with FOX, TNT, ABC and ESPN. ABC, ESPN and ESPN2 are the exclusive home to the NASCAR Nationwide Series, while SPEED is the exclusive home of the NASCAR Camping World Truck Series. In 2012, the NASCAR Sprint Cup Series av-
eraged 5.8 million viewers per event on tele- vision while the NASCAR Nationwide Series averaged 2.0 million viewers per event on tel- evision. In 2012, the NASCAR Camping World Truck Series averaged nearly 800,000 viewers per event on television, ranking the series as the #3 motorsports series on cable television. In addition, NASCAR is broadcast outside the US in over 150 countries in 26 different languages.
Online
The new NASCAR digital experience launched in 2013, showcasing a suite of digital assets including tablet-based content designed to have the same look and feel across a range of devices. The Internet is the second-most popular media channel used by avid NASCAR fans to engage with the sport and
NASCAR.com is one of the most visited and comprehensive online sites in all of sports, at- tracting an average of nearly 6.5 million unique visitors each month. There is also a rich portfolio of new NASCAR apps, including NASCAR Mobile ’13, which delivers live leaderboards and driver news, and NASCAR RaceView Mobile ‘13, which offers user-customized content such as live virtual video assets.
lOyalty, deMOGraPHics and attendance
The Daytona 500, at Daytona International Speedway. Robert Reed
NASCAR fans are the most brand-loyal fans in major US sports. The NASCAR fan base is 63% male and 37% female. NASCAR fans live in regions that mirror the US population and are spread across all age groups, with nearly 30% who are 18-34 and nearly half who are 18-44. NASCAR is the ‘number one’ spectator sport in the US, with an average attendance of approximately 100,000 fans per NASCAR Sprint Cup Series event.
52 nascar canadian tire series
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64