56/ MARCH/APRIL 2013 THE RIDER Hyundai Introduces Their New Luxury 2013 Equus
With the name EQUUS, no horse owner could resist Hyundai’s new 2013 edition which The Rider’s editorial staff viewed at this year’s Cana- dian International Auto Show in Toronto. Equipped with great performance, advanced technology, superb design and the over- all ownership experience customers expect from vehicles in the full-size lux- ury segment, Equus leads the herd.
“We have applied what we learned from selling the Genesis and taken it to the next level with the Equus,” said John Vernile, Vice President of Marketing at Hyundai Auto Canada Corp at a recent press confer- ence. “Customers in the full-size luxury segment place even greater demands on their vehicles than most. The Equus rises to the chal- lenge and delivers a com- plete experience that will exceed their expectations.
This vehicle clearly com- municates our take on luxu- ry and differentiates us from traditional premium brands.”
Equus is built on Hyundai’s world-class rear- wheel-drive architecture and with technology rival- ing the more expensive lux- ury sedans. It includes fea- tures such as a lane depar- ture warning system, elec- tronic air suspension, adap- tive cruise control and a Lexicon® audio system.
“Our primary goal is to redefine the perception Canadians have of Hyundai,” continues Vernile. “At the same time, we want to attract smart luxury buyers. To that end, the Equus delivers a level of quality, performance, features, and total luxury experience that allows us to confidently pit it against the best international name- plates.”
Participating dealers offer Equus customers full concierge treatment for the purchase and service of their vehicle within a defined area. Prospective customers can call a dedi- cated 1-800 line to schedule a full product presentation at their home or office, as well as for all their service needs. This unique approach is intended to save customers time, some- thing Hyundai believes to be one of the most valued luxuries for buyers in this market segment.
5.0L GDI V8 – HYUNDAI’S MOST POWERFUL ENGINE YET
The 2013 Equus is powered by a 5.0-litre V8 with Gasoline Direct Injec- tion (GDI), Hyundai’s most powerful engine ever. Codenamed “Tau”, this advanced V8 engine pro- duces 429 horsepower at 6,400 rpm and 376 lb-ft of torque at 5,000 rpm. The Tau 5.0-litre incorporates advanced engine technolo- gies including Dual Contin- uously Variable Valve Tim-
ing (D-CVVT), a tuned variable induction system, and low-friction diamond- like coatings (DLC) on pis- ton skirts, rings, and tap- pets.
power to the rear wheels 6 percent more efficiently than the previous-genera- tion six-speed. Thanks to the two additional ratios, Hyundai engineers were
Canada in two distinct trim levels: the 5-passenger Equus Signature and the 4- passenger Equus Ultimate which includes a front wide-view camera, power trunk lid, ventilated rear seats, rear seat vanity mir- rors, 8” rear monitor, power rear headrests, a cooled storage box, and a VIP rear seat with power lumbar, leg support, and shiatsu mas- sage function. So you can arrive and depart from horse shows or tack shops like a champion.
The 5.0-litre V8 engine is paired with Hyundai’s proprietary eight-speed automatic transmission. Featuring SHIFTRONIC® manual control and precise- ly calibrated gear ratios, the new eight-speed delivers
able to reduce the compro- mise between responsive acceleration and fuel econ- omy.
TWO MODELS, TWO SEATING LAYOUTS & ULTIMATE COMFORT The Equus is sold in
There is a very long list of technical, engineering, safety and creature-comfort features found in the new Equus that your local dealer will be happy to share with you. The manufacturer’s suggested price starts at around $64,500 for the Sig- nature model and $72,000 for the Ultimate model.
By Glenda Fordham Entertainment & Lifestyles columnist
2013 Merhow Equistar XL, 7’ wide, 7’6” high, 2 horse straight load bumper pull, Aluminum skin, Dexter Axles/ brakes, rear ramp with dutch doors, 2 escape doors, removable dividers, spare tire, 8 Year Warranty MSRP $14,200 • Sale $12,900
2013 Merhow Alumastar XL, 7’ wide, 7’6” high, 2 horse straight load bumper pull, all aluminum frame including floor, roof and skin. Front dressing room, rear ramp with dutch doors, LED lighting, Dexter torsion axles, 8 Year Warranty MSRP $15,700 • Sale $14,500
2013 Merhow Alumastar XL, 7’ wide, 7’6” high, all aluminum frame/floor/exterior, 3 horse slant load goose neck, rear tack, 8 year warranty, 4’ short wall front dress MSRP $23,454 • Sale $19,995
2013 Exiss 6310LQ, 3 horse slant with Sierra 10’ Short wall living quarters, 6’8” wide, 7’ interior height, all aluminum frame and floor, MSRP $51,049 • Sale $39,900
2013 Sooner SR720 stock trailer, 7’ wide, 7’ high, all aluminum, centre swing gate with slider, calf gate, 20’ belly MSRP $24,042 • Sale $17,750
2004 Featherlite 24’ gooseneck equipment float, tandem 7000lbs axles, 4’ pop-up dovetail, elec brakes, low miles, very good condition…$5,500
Telephone: (519) 443-8622 Toll-free: 1-877-808-8388 Waterford, ON N0E 1Y0
www.halnor.com
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