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Report PRINCE EDWARD ISLAND


Prince Edward Island: Operator profile redevelopment project for a racino.


So in August 2005 the public opening of the 50,000 sq.ft entertainment centre took place and in 2009 the facility was renamed Red Shores Racetrack and Casino at Charlottetown Driving Park. Today there is a three tier restaurant, new grandstand, and 208 slots housed in the casino including 20 stand alone progressive slots, six Texas Hold ‘em Poker tables, a tele-theatre for pari-mutual betting and simulcast racing. The refit cost $25m.


Summerside Raceway is believed to be the oldest racing track in Canada and opened in 1886 initially. In 2009 it reopened under the name of Red Shores at Summerside with a gaming centre added. The redevelopment also included a new grandstand, live and simulcast racing, a gaming floor with 40 slots and two electronic Texas Hold ‘em poker plus food and drink in the West End Bar and Grill. Both Red Shores gaming floors are open seven days a week from 11am until midnight Monday to Thursday, 11am until 2am on Friday and Saturday and 12pm until midnight on Sundays.


ONLINE Back in 2010 Prince Edward Island’s finance minister refused the ALC’s proposal for an online gaming website claiming the province needed to explore more ways to make online gaming “more containable”.


It is estimated that currently islanders in Atlantic Canada as a whole spend around $50m on unregulated online gambling and a regulated site would mean funds for health care and education.


However the government is more concerned with the protection of players.


Atlantic Lottery has been operating its online gaming site since August 2004 and currently offers its lottery games online plus iBingo and Pro.Line games plus GeoSweep.


PEI and New Brunswick each invested $4m in the company to develop the GeoSweep game which was launched last year. New Brunswick is already reconsidering its investment in the online lottery game.


GeoSweep allows players to buy squares


It is estimated that currently islanders


in Atlantic Canada as a whole spend around $50m on


unregulated online gambling and a regulated site


would mean funds for health care and education.


Operator: Atlantic Lottery Corporation PEI Racinos: Red Shores, Charlottetown Driving Park and Red Shores at Summerside Raceway Information: RED SHORES, Charlottetown opened in 1889 initially. In 2005 it underwent renovations and opened a 50,000 sq.ft entertainment centre housing 208 VLTs including 20 stand alone progressive slots, six Texas Hold ‘em Poker tables, a tele-theatre and simulcast racing. RED SHORES, Summerside is a sister property which opened to the public in 2009. The redevelopment also included a new grandstand, live and simulcast racing, a gaming floor with 40 VLTs and two electronic Texas Hold ‘em. Background: The ALC studied several gaming and entertainment centres at racing tracks nationwide to evaluate income and employment. After the study the PEI government asked ALC to develop a business plan and the Charlottetown raceway facility was opened in August 2005 followed by Summerside in 2009. The racetracks offer all sorts of packages for birthdays, meetings, conventions, tours and office parties.


of property from a mapped grid of one of 2.3 million locations in Atlantic Canada with daily draws. Price of play is $7.50 for each Geo and the player can own that Geo for 30 days making it worth 25c per day.


A computer will then randomly select a square daily from those available and the jackpot goes to the owner of that particular Geo Square. However although ALC haven’t released sales number there were no winners in the first 132 draws for the $250,000 jackpot suggesting a low take up.


GeoSweep’s parent company Roboreus needs to convince other lotteries to buy the game and the company has signed agreements with GTECH to market it. The game saw poor results in the UK market two years ago.


April 2013 PAGE 41


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