News INTERNATIONAL UPDATE Horseshoe opens Ohio casino
Ohio’s fourth and final full- service casino opens to the public in spectacular fashion
More than 5,000 members of the public were treated to a spectacular fireworks display as they queued around Horseshoe Casino Cincinnati, Ohio’s fourth and final full-service casino, which officially opened to the public on March 4. As it opened, more than 10,000 guests quickly filled the gaming floor and restaurants before midnight wanting to be the first to experience downtown Cincinnati’s newest first-class entertainment destination.
Horseshoe Cincinnati was developed by Rock Ohio Caesars, a joint venture between Rock Gaming LLC and Caesars Entertainment. With the latter managing the casino’s day-to-day operations. Horseshoe Cincinnati is a full member in Total Rewards, Caesars Entertainment’s loyalty program.
The 100,000 sq. ft. gaming floor offers approximately 2,000 slot machines, 87 table games, a 31-table World Series of Poker room, high limit gaming rooms, an Asian gaming room, that pays homage to Cincinnati’s sister city Liuzhou, China, and a VIP players’ lounge.
Betting Promotion supplies Plus-Five
Betting Promotion has signed an agreement with Plus-Five Gaming to supply its services to its newly developed sportsbook. “We have been talking to the Group for many months whilst they ensured that developing a sportsbook was the best approach for their business. Over recent months we have worked closely to ensure they understood the requirements clients expect of their software suppliers. ”, said CMO, Richard Hogg. Andy Jones, CEO of Plus-Five Gaming added, “Ensuring we had a partner who could help us deliver a bespoke product for all our clients was a key component of selecting Betting Promotion. We had discussions with a number of potential partners for this product, eventually concluding Betting Promotion was best equipped to deliver odds and risk management services.”
April 2013 PAGE 24
Caesars and Rock Gaming are also developing Horseshoe
Baltimore, a $350m urban casino in
Maryland, which is
expected to open in 2014.
The grand opening event was attended by Gary Loveman, Chairman, President and CEO of Caesars; Dan Gilbert, Chairman of Rock Gaming; Kevin Kline, General Manager of Horseshoe Cincinnati and Cincinnati Mayor Mark Mallory. Gary Loveman said: “Horseshoe Cincinnati represents the urban casino concept we have developed and has been quite successful for us in Cleveland, where we opened a little less than a year ago. To date, that property has attracted more than four million visitors and has injected millions of dollars into the local economy. We expect no less from Horseshoe Cincinnati.”
Bally selects GeoComply for geolocation coverage
Bally Technologies has selected GeoComply for the integration of geolocation technologies into its market- leading Bally iGaming Platform. “This, combined with our ability to easily distribute content to an array of handheld devices, will enable operators to access the majority of their players in real time and address any regulatory concerns.”
“By entering into this partnership with GeoComply, we will be one of the first licensed suppliers to offer casino operators a fully integrated geolocation solution for their players,” said Bally Technologies’ Vice President of Business Development John Connelly. “This, combined with our ability to easily distribute content to an array
of handheld devices, will enable operators to access the majority of their players in real time and address any regulatory concerns.”
GeoComply CEO, Anna Sainsbury, sees the agreement with Bally Technologies as a strategic commercial partnership with long-term opportunities. “Working with Bally Technologies provides us a great platform for our technologies, as well as decades of player and product experience to tap into through the development process. Using our solutions to ensure that the player is on the right side of the state or provincial line or sovereign nation is only part of the challenge. We also need to do so in a way that does not interfere with the customer experience.”
LUCA PIPPO, SALVATORE CASERTA and ARISTIDIS TSIKOURAS of GeWeTe.
ENADA RIMINI PROVED TO BE AN excellent opportunity for Germany’s GeWeTe to demonstrate its strength in depth in change machine technology. No fewer than 10 separate change machine solutions were on display with GeWeTe partaking on the Merkur Gaming stand. GeWeTe is the most successful supplier of change machines to arcade operators in Germany, while Italy is a key market for GeWeTe and the past three years have seen GeWeTe become a firm supplier to the Italian gaming market.
GeWeTe offers solutions for operators in all kinds of gaming environments – from Comma 6a (AWPs) and Comma 6b (VLTs) and the combination of both. “GeWeTe is the only non-Italian change machine manufacturer to firmly establish itself in the Italian gaming market. This success is based on our excellent product and service range. Belonging to the Gauselmann Group and producing in Germany are two further signals to operators that we are the ideal partner in Italy for their change machine requirements. Our Italian team within GeWeTe further underpins our focus on this market and is another success factor”, explained Aristidis Tsikouras, Managing Director of GeWeTe.
MERKUR GAMING IS PROMISING surprises, fun and the very best gaming products for Colombia at FADJA 2013. This year, the German gaming specialist’s portfolio is bigger than ever, with five different types of cabinet, including: the brand-new Jackpot Rain, the Merkur Dispenser; and the extremely well regarded VLT Manager. Merkur Gaming considers Colombia a key country, as evidenced by its Bogota office and warehouse, which opened in July 2012. This offers a complete package through commercial, technical and operational staff. Year-round, the company is committed to providing excellent value and terms for its customers. Having a strong belief that long-term relationships are fundamental to ongoing business success, Merkur Gaming is thrilled by its initial work in the Colombian market. During the last year, the company successfully deployed a large number of machines and gained extremely favourable feedback. This positivity and growth is motivating for Merkur’s team, who are keen to deliver in Colombia for the long term.
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