Focus AW SIGNS


SENDING ALL THE RIGHT SIGNALS


AW Signs celebrates its 20th


anniversary and positions itself for futher expansion in 2013


The culmination of its 20th Anniversary celebrations saw AW Signs (formerly AW Neoon) exhibiting at the 2013 International Casino Exhibition, which was held for the first time at the Excel exhibition centre in London’s Docklands. ICE wasn’t the only one sporting a new look as AW unveiled its new corporate image at the show, part of the company’s 20th Anniversary celebrations.


Vladimir Luite, the Founder and President of AW Signs commented: “AW turned 20 last year, which is a fantastic milestone for any company, but as part of a continuous and ongoing review of the business, we felt that the time had come to refresh our corporate image. Whilst our old branding had served us well, the company has evolved over the years to a point where it was felt that the brand image no longer reflected who we are. Our new branding, whilst paying homage to our origins, portrays the qualities of a modern, creative and innovative company - much like the industry that we serve today. You only have to look around the show to see what I mean.”


Apart from the feature Jackpot signs manufactured by AW, which could be seen on the booths of its regular customers such Merkur Gaming, Inspired Gaming and Synot, the company also displayed its range of thin gaming signs and a new media management system capable of showing digital media, including jackpots , that complements the gaming environment.


Reimo Luite, Operations Manager at AW Signs, said that the firm continued to see growing interest in its range of thin signs from across Europe. “Operators find themselves facing hurdles everyday that range from physical challenges – such as low ceilings or even dry walling that is unable to take the weight of a full sign - to budgetary constraints in these challenging times. I think that our range of thin signs offers solutions to these challenges, along with a quality product that they know from experience they can trust.”


“The addition of a media or jackpot display system to compliment our core signage product is also the result of listening to the needs of our customers,” added Reimo. “More and more are looking to AW Signs to deliver complete solutions, not just signage,


“Operators find


themselves facing hurdles everyday that range from


physical challenges – such as low


ceilings or even dry walling that is


unable to take the


weight of a full sign - to budgetary


constraints in these challenging times. I


think that our range of thin signs offers solutions to these


challenges, along with a quality


product that they know from


experience they can trust.”


REIMO LUITE, Operations Manager, AW Signs.


and so rather than re-invent the wheel by developing these solutions ourselves, we have chosen to partner with our distributors in the German market, Diekhaus (D&D Elektronic und Software GmbH), to provide this technology. This not only gives us a proven product, but also access to a significant amount of experience in this area.”


“OUR NEW BRANDING,


WHILST PAYING


HOMAGE TO OUR ORIGINS,


PORTRAYS THE QUALITIES OF A MODERN,


CREATIVE AND INNOVATIVE COMPANY.”


“Overall, I think the ICE show this year was very good. Not only was the new venue excellent, but we enjoyed a steady flow of customers which was good for business. In addition to repeat business from existing customers, we were also able to generate business with new customers, which was ideal. We are looking forward to working closely with all our customers in 2013.” Vladimir concluded: “All-in-all, we have a busy year ahead of us but we’ll definitely be back next year.”


April 2013 PAGE 27


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