InstallerNet
The Big Intros: Partnership with Roadwire, a leading provider of leather seating for the aftermarket. Though details are still being worked out, customers will more than likely purchase leather seating and installation online, then schedule an appointment. “InstallerNet’s back end will match the consumer to a store that has the leather in stock, and the customer can then schedule the installation and have a one-stop shopping experience.”
The Big Picture: The company is continuing to strengthen its dealer network and, like retailers, leverage relationships to ser- vice other product categories like home automation. Installer- Net is also focusing on building its service model for nationwide fleets. But don’t worry: the card in the box isn’t going anywhere.
Roadwire Partnering with InstallerNet in order to make buying and having leather installed an easier proposition for consumers. “We have strong dealership presence, but we don’t have a solu- tion to work with a big-box company,” said Dave Edmonson, vice president.
Scytek
Its MobiLink smartphone control function is now compatible with all Scytek products through an available interface. Te compa- ny is also offering window tint to its dealer network.
Gryphon Mobile Introduced at SEMA, EasyGO retro- fits vehicles without push-button start. Te system, which comes in universal and vehicle-specific versions, also allows for proximity door unlock. Current models include GM and Ford trucks, as well as select Toyota and Honda vehicles. “We will to continue expanding applications for EasyGO,” said Julio Hernandez vice president. Te company plans to cover an additional 50-60 vehicles in the coming months.
MERA MTX
MTX made news when it announced its Con- nected Commerce program in which it works directly with retailers and provides them with their own “skinnable” online store. “We’re let- ting dealers be competitive with other sellers on the Internet,” said Joe Trentaconta, adding that the company signed up 109 dealers instead of the expected 60.
42 Mobile Electronics February—March 2013
Te Mobile Electronics Retailers Association had one goal on mind at CES: dealer awareness. “Sup- port from manufacturers has been strong,” said Chris Cook, president, adding that more than 100 retailers signed up as MERA members on the show floor. “We wanted to come to the show to let dealers know how we, in turn, support them, both through strategic partnerships and KnowledgeFest.”
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