Contents 62 //24 ARTICLES FEATURES
18 // External Effects: Tech Tells the Tale From OEMs adding hard drives to phones charging wirelessly, the technology landscape is even more competitive as everyone has their sights set on the in- vehicle experience.
20 // Industry News: Knowing the value and benefits of becoming MECP certified, the entire staff at Tunes-N-Tint/ALARMS, ETC., is working diligently to earn their MECP badges. In other news, local media visits SRQ Autosound, Custom Cars Unlimited celebrates 10 years in business, and Who’s Who.
52 // From the Experts: Merchandising New contributor Del Ellis puts his training excellence to
pen and paper to outline 5 retail eye-opening exercises to gauge your store’s consumer appeal. Of course, once you’ve done that, Ellis puts you to work.
62 // Installs: Show Cars Galore CES is about product, but you need something to show off that product, and we’re not talking booth models. We feature several hot cars that started the year in Vegas, but will more than likely travel to several shows throughout the year.
DEPARTMENTS 06 // Feedback 08 // Editor’s Forum 10 // Stats 12 // Peer to Peer 14 // Do This … Don’t Do That 16 // The Best Stuff For … 64 // Retail Development 66 // A Word From MERA
On the Cover Micah Williams’ tough, no-nonsense approach to business
shows in the shots taken by our photographer, who along with Williams’ staff are neat freaks to the nth degree. Just looking at shots of the toolboxes will start installers — and even some me- chanics — salivating. Still, it’s not all show as the store performs by focusing on key vendors and putting perfection above all else. PHOTOGRAPHY BY BEN CORYAT
4 Mobile Electronics February—March 2013
24 //Products: Recreation and Integration Some might say these two catego-
ries go hand in hand. Gear designed for ocean splash and offroad shock join products that turn portable into playable.
32 //CES 2013: Booth by Booth New products are only part of
CES. The annual show also reveals plans by manufacturers to better connect with dealers, open to selling avenues and improve profitability — and it all affects you.
44 //Real World Retail: Sonus Car Audio How do you top Retailer of the
Year? Get featured on the cover of a national magazine, that’s how. This relative newcomer has quickly made its mark with tenacity for perfection and a fearlessness to make the store brand — rather than the products — the hot commodity in Tennessee.
56 //Tech: 12 Top Tools for Wood You may not have the same
amount of space to allocate to woodworking that Installer of the Year Jeremy Carlson does at Extreme Performance, but you can still have some of the gear that helped him earn the top tech spot.
facebook.com/me-mag Volume 30 // Issue 1
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