AAMP of America


The Big Intros: ConnectYourride.com is a new site that edu- cates consumers on selecting the right integration products for their needs. PAC stays pat with a strong-performing RadioPRO program. Phoenix Gold is performing, though “It’s still a fledgling brand,” said AAMP Marketing Director Tracy Hoeft. PG intro- duced a leaner, more powerful TI series of amplifiers, which will ship in April.


The Big Picture: Success in connectivity requires education, and AAMP’s learned a lot on this with the direct marketing of its iSimple brand. A TV commercial, radio spots and print ads make up the nucleus of a toolkit that will push consumers to the new Website and allow them to purchase product and have it installed at a local authorized dealer. In return, retailers will have to buy and maintain a certain amount of product to be on the “send them to me” list.


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