CEDAR FALLS COMPREHENSIVE PLAN


The City of Cedar Falls Developmental Services department offers economic de- velopment services. The department promotes the Cedar Falls Industrial Park (lo- cated in south Cedar Falls, around Prairie Lakes Park) by marketing to potential ten- ants, and offering incentives such as partial property tax exemption and donation of ready-to-build sites. These incentives are focused on target markets, listed below:


• Branch operations from larger distribution / services related companies • Companies needing low-cost and highly reliable electric service (.9999) • Distribution operations needing direct highway access and a central U.S. location


• Technology based / corporate offices needing high quality voice, data, and video trans- mission


• Value added and technology driven manufacturing operations of all sizes


The Cedar Falls Community Main Street organization works to preserve the physi- cal environment and human resources of the downtown district. Community Main Street is funded through a Self Supported Municipal Improvement District (SSMID), a self-levied tax on property owners, and grants and other sponsorships. The orga- nization offers services such as the façade improvement grant program, and helps connect potential downtown tenants with vacant commercial and residential spac- es. This group also established the main street design guidelines, which are meant to preserve the historic quality of the downtown.


The Cedar Falls Tourism and Visitors Bureau promotes the community as a tourism destination, by running a visitor center, providing visitors guides, working with con- vention planners and tour groups, and maintaining a website that showcases at- tractions, events, hotels and other tourist amenities in Cedar Falls. They are the criti- cal player in the “Cedar Falls 2020” goal to increase the economic impact of tourism.


The College Hill Partnership brings together the University and the City with busi- nesses, landlords, and residents of the College Hill neighborhood to help revital- ize the area. Improvements in the neighborhood are supported in part by a Tax In- crement Finance (TIF) District, which provides financial incentives to developers. A Residential Improvement District (RID) is also in the works to give home owners and landlords tax breaks on façade improvements.


SUPPORT FOR ECONOMIC DEVELOPMENT IN COMPREHENSIVE PLAN


The remainder of this chapter discusses the economic development implications of this comprehensive plan, grouped by issue area:


PRESERVING NATURAL AMENITIES: GREENWAYS AND PARKS


The Cedar Falls development concept is centered around the preservation of natu- ral areas, and the stewardship of critical resources such as water. Greenways are preserved to avoid development in wetlands or floodplains, and to allow for more natural management of stormwater. These provisions carry important economic benefits for Cedar Falls.


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