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FUTURE LAND USE DEVELOPMENT FRAMEWORK | CHAPTER 9


Cedar Falls are detailed in the Development concept in Figure 9.4. A small amount of this growth is currently outside the Cedar Falls corporate boundaries, in potential annexation areas.


The development concept suggests that new commercial development should con- tinue to focus on major intersections, key neighborhood nodes, and in mixed use settings that provide easy access to services for residents in surrounding neighbor- hoods. Strong commercial centers are an important component of Smart Growth. These centers act as focal points for neighborhoods and for the community. Well designed commercial centers offer a mixture of different activities and land uses in a pedestrian-oriented environment accessible to bicycles, pedestrians, and auto users. People who work, shop and live in or near a commercial center should be able to satisfy many of their daily needs without using an automobile. Commer- cial development occurs on different scales, ranging from neighborhood shops and services to regional commercial centers. The various types of commercial develop- ment are defined below. New development areas for each category are indicated on Figure 9.4.


Regional Commercial Node: Regional Commercial is the largest scale commer- cial category and is intended to serve as the regional focus of commercial activity. These nodes include the downtown and high quality business parks with design standards encouraging well defined entrances, shared internal circulation, properly spaced common access points, sidewalks and shade trees in parking lots, landscap- ing and signage. The downtown is an example of a Regional commercial node.


Community Commercial Node: Community Commercial Nodes are distributed across the City to serve community commercial functions with free standing com- mercial uses and small shopping centers on larger lots. This node can include a mix of uses, including residential. The College Square Mall along University Avenue falls in this category.


Neighborhood Commercial/Mixed Use Node: These commercial nodes are small to moderate-scale and neighborhood oriented. These nodes provide office space, professional services and small retail uses in a pedestrian-oriented manner. This use would also allow for a mixed use of commercial on the first floor and resi- dential above. Such commercial nodes are intended to provide for daily convenience shopping and service needs of nearby residents. A neighborhood commercial node is proposed in the North Cedar neighborhood, at the intersection of Lone Tree Road and Center Street. An example of an existing neighborhood commercial area are the retail and service offerings along College Street between 20th


and 23rd street.


Commercial Corridor Mixed Use: Commercial corridors are auto-oriented areas which contain retail, service or office commercial and high density residential ar- eas and serve the entire city. These corridors typically contain small-scale retail and personal services as well as community uses such as major grocery stores and of- fices. Cedar Falls should ensure a high level of design quality for major commercial corridors such as University Avenue (east of Iowa 58), allowing them to serve as an attractive gateway into the town and thus enhance a positive business and commu- nity environment. Special attention should be given to the design and appearance of all new commercial and industrial establishments in these gateway areas.


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