Microsoft Chairman Bill Gates at a recent summit


From Vision Guy Rigby, Head of Entrepreneurs at Smith & Williamson


to Exit Developing your Vision and Strategy


16 entrepreneurcountry


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nvisioning a worthwhile future has long been a key motivator for successful business leaders. They use it to develop their strategies and tactics to bring their vision to fruition. Amazon is a great example of this. Despite investors thinking he


was crazy, on realising in 1994 that web usage was growing exponentially, Jeff Bezos’s view of the future of e-commerce was clear. His founding dream and vision was to become the best retailer on the internet and “build a book store with universal selection”; a store without walls that he hoped would become “Earth’s most customer-centric company”.


His belief in this vision was so strong that he resigned from his highly paid job to establish Amazon.com and sell books over the internet. The site subsequently became the largest retailer on the internet and a point of reference for all online retailers. Amazon has seen an astounding rate of growth, with well over 100 million customers worldwide buying everything from books and music to clothes and DVDs. This is because Jeff Bezos didn’t just dream his vision – he also created a strategy and deployed tactics to implement it.


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