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Business Advice


Jumbo Jets and Entrepreneurship


Laura Leigh Clarke T


he flight of entrepreneurship can be a bumpy one at times, but there are key variables within your control that affect success, and can help you to reduce turbulence.


Having clarity over what we should be doing, and more importantly what we shouldn’t be doing, can be transformational. This is the first variable we need to consider when trying to steady the course. It allows us to press on and implement one thing at a time, producing incremental, consistent results.


So how do you go about getting this crystal clarity? How do you know what is right for your business? And how do you decide which strategy to adopt to give you this clarity?


Well, when I work with people I first take a complete inventory of what is going on for them right now.


I look at their business, their


personality profile, and at their hopes and fears. Hopes and fears? “That’s an odd one” – some people say.


Not really. You see, one of the key things to recognise in changing someone’s


business


world is that change will only happen as long as their personal thoughts and feelings will allow. Thoughts and feelings, hopes and fear for their business are massively linked to what they will allow to happen in their business – regardless of the physical strategy and tactics.


The personality profile allows us to determine the best strategy of financial success... When people do what comes easily to them they achieve far more in a shorter space of time, more sustainably. This is why understanding an individual’s personality profile is paramount to designing and implementing a successful strategy. Getting the right strategy is like plotting a route that avoids bad weather, and maximises the time spent in good weather with a helpful “tailwind”.


I have a background in physics, and use methods and thinking from physics to help build


When working on a business, it is essential to remove as much drag as possible. This is why a lot of the work I do with individuals is on their mind set, and emotions around the business, money and success. This invisible world of thoughts and feelings is a huge and hidden factor in whether or not a business will succeed. Too much drag, or resistance, will not only decrease lift, and therefore altitude, but it can also cause a huge amount of turbulence in a business.


So, I wonder, if you were to reflect on your flight through the business world, would you be offering your passengers the perfect flight or would the seatbelt signs be on with the trolleys flying down the aisles and passengers using their sick bags? It is important to remember that you are the pilot and unlike other flights, you can control how this one pans out. For more information, visit www. wireyourselfforwealth.com


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better businesses. In physics there are certain things like gravity and resistance that just occur – consistently, and repeatably, and that you must overcome in order to do things like get a jumbo jet off the deck. We have similar variables to overcome in building a successful business.


Gaining clarity, as we’ve talked about, is like turning on the jet engines. It gives you forward propulsion. It turns on your power house, your drivers, and gets you moving in the right direction. When you gather enough momentum in a given direction in your jumbo jet you start to produce “lift”. This is where you feel your business lift off the ground and start working with you and it starts to take some of the load, making pushing it forward much easier.


However, the faster we travel, the more


resistance, or “drag” is created... this is an emotional “headwind”. This is the part of us that isn’t so sure we want things to change, the part of us that wants to avoid the spot light, or avoid failure. This part of us, if strong enough, will decrease momentum enough to force that jet back onto the ground, and makes forward movement a constant struggle and effort.


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