I then put forward to Michelle my belief that MJM International’s strongest attribute is her ability to leverage MJM’s press position through PR campaigns, and that businesses can learn from
her
perserverance in boosting the brand through celebrity endorsements and clever marketing. How could SME’s make the best use of PR in the early stages of their
I still haven’t achieved everything that I set out to do and I still don’t think I’ve made it yet
businesses? “If you can’t afford a PR company then remember that there is nobody more passionate about your business than you. Write a press release, send it out to everyone and hope for the best. Hire a PR company if you have the money, but you have to get across to whoever is representing you that real passion for the business.” With a £50 million fortune and a lasting impression on women the world over, would she ever slow down? “No way. I still haven’t achieved everything that I set out to do and I still don’t think I’ve made it yet.”
On that note, Michelle and I part ways - Michelle gets back to work on the next leg of her press junket and I head off, inspired, humbled and proud to have met a woman who is relentless, is never thrown off track and who, in my eyes, is exactly what this country needs in terms of a shining example of a leading, ambitious, positive female entrepreneur who we can all learn a lesson from.
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