Strategy


1. 2. 3. 4.


5.


Constant review of Cost Centres – how many Blackberries are you paying for? Where are your biggest costs? What can you cut back on?


10 entrepreneurcountry


Risk – have a disaster recovery system in place for several eventualities, not just an IT disaster. What will you do if a key member of staff leaves, your biggest competitor receives huge investment,


your main client goes bust...? Build resilience into your business.


The SOS Guid Jane Gomez, MD of


Business plan – keep it focused and clear. Try to summarise the finished plan, get buy-in from your team,


and display it on the wall if possible, so


every member of staff can see it, understand their involvement and know where the company is heading.


Always have an exit strategy even if you don’t actually plan to sell – what if someone approaches you with an offer you can’t refuse? Make sure you understand the process and how to calculate your full value. Do you know what you want to get from a sale?


Repeat, Repeat, Repeat! Be consistent with your communication style from you, your management and all your staff. Does everyone understand what you do both internally and externally?


Operation


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