FEATURE
Broadcast TECH
such suites, but we meet much less resistance in Asia, where there seems to be more of an openness to early adoption,” says Gilbert. Asia accounts for 10-20% of Pixel
Power’s business and Gilbert says the manufacturer is looking at set- ting up a regional base there if inter- est in its products continues. Oasys will be showing its auto-
mated playout software suite at its fourth outing to the event. According to chief executive Mark Errington, Oasys has seen growth in demand for IT-based channel-in-a -box solu- tions in this region, which currently accounts for 5% of its business. “Our technologies have come of age in the APAC region and concerns over the future of Harris are pushing people in the direction of IT-based playout technologies rather than old-fash- ioned broadcast solutions,” he says. Errington adds that one of the big-
gest regional challenges the firm has faced is dealer representation, with local resellers more interested in tak- ing on traditional broadcast manu- facturers. “That is changing now as local dealers understand what our products are about. Broadcast Asia is
26 | Broadcast TECH | May/June 2012
‘Broadcast Asia is an ideal place to recruit new dealers and business
partners’ Mark Errington
Clockwise from top left: Broadcast Asia 2011 attendees receive advice; visitors check out the attractions; the Tedial iTarsys that will feature at this year’s show; attendees receive personal demonstrations; the Gallium control panel
an ideal place to recruit new dealers and business partners.”
Digital Vision is embarking on its first solo outing as an exhibitor at Broadcast Asia and managing direc- tor Kelvin Bolah says it is benefiting from the region’s maturing technol- ogy market and the new demands this has created. “We’ve always done well with our grading kit in Asia, but demand this year has come from the restoration side of the business, with content owners wanting to digitise their archives,” Bolah explains. Last year, the Asian market
accounted for 18% of Digital Vision’s business. Bolah estimates the figure could be as high as 30% this year, thanks to a couple of “chunky archive deals” in the region. New Broadcast Asia exhibitor Tedial
has also had interest in its archive and content management systems, and
will be exhibiting its archive system, AST, at the show. According to Tedial sales and marketing director Rafael Dubois, the company’s MAM products are particularly relevant to the Asian market because of their ability to handle multiple audio and languages. He says Tedial’s cloud exchange platform, Media Amigo, also allows broadcasters in the region to exchange content between systems located at different sites. Meanwhile, Autoscript is pushing
its extensive coverage of languages and scripts on offer in its products. Autoscript managing director Brian Larter says that Broadcast Asia is also an opportunity to catch up with clients that didn’t attend NAB, such as TV18 and Star TV. Other Broadcast Asia attendees
include Loft London director Davide Maglio, who is seeking to extend the firm’s services in the territory. “We deliver to platforms in the area on behalf of existing clients, and having technical partnerships within the region makes us a more efficient service provider,” he says. ➤ Broadcast Asia takes place 19-22 June in Singapore
www.broadcastnow.co.uk/techfacils
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