Broadcast TECH
EASTERN PROMISE T
he IABM’s most recent Industry Trends Survey noted that business confidence
was highest in the Asia-Pacific region, fol- lowed by North America, with Europe lag- ging with the lowest confidence ratio. To strengthen their push into Asia, many ven- dors, systems integrators and playout facili- ties will be heading en masse to Suntec Singa- pore for Broadcast Asia, the region’s biggest annual trade event. Last year’s event attracted 10,721 trade visitors from 82 countries and regions; this year, that figure is set to rise by more than 8,000. It takes place from 19 to 22 June and is held at the same time as the Singapore-based IT and com- munications convention, Com- municAsia, which regularly draws the likes of Yahoo!, LG, Skype and Samsung. Combined, these two events attracted more than 53,000 attendees last year and 2,000 exhibitors, according to Singapore Exhibi- tion Services.
The number of countries and regions represented by more than 10,000 visitors to Broadcast Asia in 2011
82 Perfect timing
The timing of the show – three months before IBC – allows European vendors to gain val- uable insight into the needs of the Asian marketplace, accord- ing to Micky Edwards, Miran- da’s vice-president, sales, for
EMEA. “This show allows the Euro-
pean vendors to show off new products, dis- cuss upcoming projects and gain a valuable insight in to what’s going on, when and with which technology,” he says. “If you waited for IBC, it would be too late to gain the knowl- edge about the projects, too late to get your
FEATURE
With the economic crisis restricting credit in Europe, broadcast manufacturers are increasingly looking to Asia to grow their businesses. Ann-Marie Corvin previews the Broadcast Asia trade show
Harmonic is one company that plans to be
out in force at the Pacific Rim techfest. “Broadcast Asia is the only regional show that all the South-East Asia broadcasters attend. Being held at the same time as Communic- Asia, it is an opportunity for Harmonic to meet most, if not all, of our customers in the region,” says Andrew Thornton, vice-president of Asia-Pacific sales at Harmonic.
new products into the discussion, RFPs and the initial thought process.” Systems integrator ATG Broadcast – which
has recently completed installations for the Arab Radio and Television Network at a new site in Jeddah, Saudi Arabia, and the Astro All Asia Broadcast Centre in Malaysia – also likes the timing of the event, coming just after NAB. “It’s an ideal venue at which to follow up on discussions initiated at NAB and to meet with people who did not have time to attend the American show,” says ATG Broadcast managing director Graham Day. Channel-in-a-box solutions vendors are
also hitting the market at a fortuitous time in Asia as deregulation across several territories means that new broadcasters are able to launch thematic channels quickly, with low- cost integrated solutions. According to Pixel Power managing director James Gilbert, Asia is far more receptive to integrated playout systems, like its own Gallium, which will be making its debut at this month’s show. “Some high-profile broadcasters [in Europe] tend to be sceptical about when to deploy
Singapore: around 18,000 people are expected to make their way to Suntec Singapore for Broadcast Asia
www.broadcastnow.co.uk/techfacils
May/June 2012 | Broadcast TECH | 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52