project profi les
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE
ANYTIME FITNESS OPENS IN CENTRAL LONDON, WITH THE SUPPORT OF LIFE FITNESS
ROUND-THE-CLOCK WORKOUTS
Supplier Life Fitness Client Anytime Fitness
A
nytime Fitness, the world’s largest 24-hour health and fitness franchise, has collaborated with Life Fitness to open the doors to its first central London site: Anytime Fitness King’s Cross.
With over 1,800 clubs worldwide, Anytime Fitness is
designed for use by members who don’t want to be restricted by regular gym opening hours – all Anytime Fitness clubs are open 24 hours a day, 365 days a year. Anytime Fitness’ fourth UK site, the King’s Cross club is
located on the Pentonville Road in a large, modern building, with fl oor-to-ceiling windows affording views across the city. It offers a 325sq m (3,500sq ft) fi tness suite fully equipped with the latest Life Fitness machines. The facility also provides personal training and audiovisual entertainment, and caters to the needs of more than 1,000 members. Life Fitness has played an integral role in building the
fi tness suite through the provision of both cardiovascular and strength equipment. The Life Fitness Elevation Engage Series cardiovascular range was specially selected to suit the requirements of the diverse clientele using the fi tness suite – from students through to busy professionals. Both the cardiovascular and strength areas have been
created around the Life Fitness Journey, a unique design concept that incorporates and builds on four factors proven to attract exercisers and motivate them to return: environment, progression, variety and social interaction. Antony Morrison, account manager for Life Fitness (UK), is
delighted with the result, saying: “As well as cardiovascular stations, we installed a wide range of Life Fitness strength equipment – including the Optima Strength, Signature Strength and Signature Plate Loaded series – to offer members a really broad spectrum of exercises to work all muscles groups.”
Over 200 members signed up in the pre-sale period, with capacity for 1,000
The 325sq m fi tness suite is fully equipped with Life Fitness machines
Anis and Jay Suterwalla, owners of the facility, are also
enthusiastic: “We chose Life Fitness for a number of reasons. With the fi tness suite in constant use, it’s vital that we work with a supplier that’s able to provide the strong support and service we need. We also felt that the quality and durability of the Life Fitness products stood out from other brands.” Given the club’s outstanding value, central London location,
24-hour access and state of the art equipment, it’s easy to see why over 200 members signed up in the pre-sale period. “The opening of the King’s Cross facility confi rms the
strength and adaptability of the Anytime Fitness model to suit different locations”, concludes Andy Thompson, franchisor and MD of Anytime Fitness UK. “The King’s Cross site is in a particularly good locality,
The new club features fl oor-to-ceiling windows with views across the city
providing high visibility, excellent footfall and above all ease of accessibility and convenience to members. It’s an excellent example of how we are able to offer our customers affordable and convenient 24-hour fi tness,” he adds.
For more information:
www.lifefitness.com may 2012 © cybertrek 2012 Read Health Club Management online at
healthclubmanagement.co.uk/digital 89
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