in-club audiovisual
THAT’S
From clear music underwater to bespoke TV channels, evolving technology creates ever more opportunities for in-club entertainment. Kath Hudson reports
ENTERTAINMENT
A
brand to life, using club entertainment as one of the USPs; the management’s vision was for an entertainment system that would differentiate the club from its competitors. The 17,190sq m (185,000sq ft) facility underwent a massive renovation to deliver a state of the art club with the latest in sport, fi tness and information technology. All equipment on the cardio fl oor
L
was fi tted with Netpulse Network. This allows members to sign in via personal IDs and passwords to provide workout tracking, as well as entertainment
may 2012 © cybertrek 2012
lthough it’s hard to determine the extent to which club entertainment systems impact member retention, in an increasingly competitive marketplace this can be a way
of differentiating your club, as well as engaging members. We take a look at some of the latest installations.
CLIENT LAKESHORE SPORT & FITNESS CLUB, CHICAGO, US SUPPLIER NETPULSE DATE OF INSTALLATION MARCH 2011
akeshore Sport & Fitness Club had changed hands and the new owners wanted to bring the
that the users can control themselves. There are on-demand videos, including TV shows and thousands of music
videos. Content is updated continually and exercisers can create their own personal music video playlist. As Netpulse is a media network which provides the entertainment content together with advertising, there is no cost to fi tness clubs for the service. Club members can also choose
to be virtually transported to other destinations around the world via Virtual Active, which Netpulse acquired at the end of 2011. This offers fi rst-person running, biking and hiking videos for viewing on Netpulse-networked equipment. Members have responded well to the renovation and the club entertainment:
Registered Netpulse users can create personalised music video playlists while on the gym equipment
a high percentage are now registered Netpulse users who sign in when they start their workouts. This not only automatically tracks their workout but also gives them access to their custom music video playlists, which they can create on the equipment itself or online before visiting the club. “Netpulse Network’s robust
entertainment offering and automated workout tracking excites potential new members and keeps our current members engaged,” says the club’s co-owner Peter Goldman.
Read Health Club Management online at
healthclubmanagement.co.uk/digital 77
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