About The Cube
The Cube is situated in the thriving Westside district of Birmingham city centre, neighbouring The Mailbox. The project took over six years to complete, from the submission of building plans in August 2005 to the offi cial opening of The Marco Pierre White Steakhouse Bar & Grill in January 2012. Later this year another restaurant – Rodizio Rico, a 250-seater Brazilian grill – will also open. It was developed under the
expertise of Alan Chatham, director of Birmingham Development Company (BCD), following the company’s success with neighbouring multi-use site The Mailbox. The Mailbox project saw the former 78,970sq m (850,000sq ft) Royal Mail sorting offi ce revitalised and converted into a 139,400sq m (1,500,000sq ft) mixed-use development. Construction was overseen by BuildAbility, a company owned by BCD. The Cube has been developed on one acre of land and represents
Cube is the next stage in Birmingham’s architectural story. It is a landmark that will become internationally recognisable, with its own presence and identity.” He continues: “Birmingham is
gradually emerging onto the stage for world-class architecture and should continue to cement its status as a city that is proud of its buildings. We are thrilled with The Cube. It has delivered its vision and is indicative of both Make and Birmingham’s ambition: to deliver on both a global and a local scale.” World-renowned artist Temper has
also made his mark on The Cube with his eye-catching and thought-provoking sculptures, The Lovely People. A ‘family’ of seven life-size bronze statues dotted around the atrium – including one suspended from above – they represent seven real-life, ordinary Birmingham people with extraordinary stories to tell. These include a West Midlands fi refi ghter who won a George Cross medal, a woman who survived the Holocaust, a Prince’s Trust counsellor and one of Birmingham’s most well- known businessmen. The Cube not only showcases creative
design but also uses state of the art technology. Below ground, facilities extend to a 339-space, self-parking car park. The three-storey car park features the UK’s largest stacking system, allowing registered users to simply drop off their car at one of four transfer garages and enjoy the other facilities
may 2012 © cybertrek 2012
HEALTH CLUB SPA
The pool area at The Club and Spa
the continued transformation of this previously derelict area on Birmingham’s canal-side. Indeed, the area is becoming increasingly sought- after: within an eight-week window, 135 of the fl ats on the new site were pre-sold – which, according to Chatham, means more fl ats were sold in The Cube during that period than in the rest of the city centre combined. The Cube has now been nominated for a number of prestigious awards
the site has to offer while their car is automatically parked.
FITNESS AND SPA The Club and Spa at The Cube, operated by Sanguine Hospitality, caters for a diverse audience and offers everything from spa treatments to a climbing wall. The 72-station gym is kitted out
with top-end Technogym equipment, including a full Excite+ CV offering,
Relaxation pods in the spa area
for its innovative design, including Roses Design Awards and British Construction Industry Awards, and has been highly commended by the Institution of Civil Engineers and The Institution of Structural Engineers. “The Cube has contributed to the
transformation of Birmingham’s canal- side into a stylish and contemporary hub, attracting visitors from across the city and further afi eld,” says Neil Edginton, director of The Cube.
Selection strength, Kinesis Stations, adaptive stride Vario cross-trainers and group cycles. There are also three group exercise studios and specialist training areas: dedicated functional training zones with TRX suspension trainers, as well as fl exibility and core stability zones equipped by Power Plate and Star Trac. It’s also the only club in the Midlands to have a milon fi tness suite, for Advantage and Platinum members only.
“THE CUBE IS A LANDMARK THAT WILL BECOME INTERNATIONALLY RECOGNISABLE WITH ITS OWN PRESENCE AND IDENTITY”
The club’s spa offers a salt room, as well as 10 treatment rooms
Read Health Club Management online at
healthclubmanagement.co.uk/digital 37
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