welcome to
HEALTH CLUB MANAGEMENT
Interview: Dave Courteen p30 contents
03 editor’s letter Non-budget operators must find ways to justify charging a premium, says Kate Cracknell
06 letters Mental health has always tended to be the poor relation of physical health but, says Debbie Lawrence, it’s time to change that perspective
08 news round-up The Plymouth Life Centre opens its doors to the public, SportHouse opens in east London, and Icon Training receives ‘outstanding’ rating
16 international news The Conrad hotel chain opens a new resort in Macao, while Orangetheory Fitness looks set for international expansion into Canada
18 people news Former Olympic silver medallist Gail Emms on fitness as part of life, and the Olympic opportunity for gyms
Progress towards an Olympic legacy p53
20 IHRSA update Kristen A Walsh reports on the highlights from this year’s Convention and Trade Show in Los Angeles
24 FIA update A new partnership between the FIA and Asda aims to bring sport and physical activity into the heart of hard-to-reach communities
26 competitive edge A world swim against malaria, and a 15-peaks challenge in Wales
27 diary dates The inaugural FASTER Convention takes place in Southampton
News round-up p8 4
28 everyone’s talking about... premium pricing In a market that appears to be sliding towards low-cost models, how are some operators managing to buck the trend and charge top prices?
Read Health Club Management online at
healthclubmanagement.co.uk/digital
30 interview dave courteen The MD of Mosaic Spas and Health Clubs talks to Kate Cracknell about challenging the norms, and the company’s latest venture into standalone, owned sites
36 hip to be square Birmingham’s stylish new multi-use development, The Cube, features a top-end health club and spa. Kirstyn MacRandal takes a look inside
HEALTH CLUB SPA
40 price un-fixing Offering flexible pricing need not undermine a club’s bottom line – it may actually enhance it. Kate Cracknell reports
44 fight club Boxing and martial arts programming is enjoying growing popularity in mainstream gyms. Kate Cracknell looks at ways operators can extend the appeal of these disciplines
may 2012 © cybertrek 2012
HEALTH CLUB SPA
Trend forecasting: What’s hot? p66
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