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to participate in a massive Zumba fl ashmob. Everyone danced in unison, with footage of the Zumba Fitness Rush Kinect game (recently released by Majesco Entertainment) playing on a giant video screen. Zumba Fitness video games have now sold over six million units worldwide. Planet IHRSA was held on Thursday
night at the JW Marriott. Sponsored by Snap Fitness, the reception welcomed hundreds of attendees from dozens of countries around the world, The following morning, best-selling
author and former Apple ‘chief evangelist’ Guy Kawasaki presented a session, sponsored by Technogym, entitled The Art of Enchantment. “Enchant people with the story of why you opened your club,” he urged.
… special guests & fundraising Later on Friday morning Cornell McClellan, trainer to the First Family of the United States (Barack, Michelle, Malia and Sasha Obama) – and a member of the President’s Council on Fitness, Sports & Nutrition – made a special appearance at the trade show. He engaged attendees in a series of fun exercises and discussed the industry’s
may 2012 © cybertrek 2012
Clockwise from top right: networking at the Planet IHRSA reception; the LA skyline; best-selling authors William Taylor, Guy Kawasaki and Simon Sinek
Joining Forces initiative, which provides free health club memberships to immediate family members of deployed reservists and National Guard members in the United States. On Friday evening, IHRSA was
presenting sponsor of the Augie’s Quest BASH for the seventh consecutive year, where the industry demonstrated its support for fi tness industry legend Augie Nieto – the co-founder and former president of Life Fitness of Chicago, and chair of Octane Fitness, who has over recent years been suffering from ALS (amyotrophic lateral sclerosis). The one-night event raised over
US$1.6m to benefi t Augie’s Quest which, in conjunction with the Muscular Dystrophy Association (MDA), conducts an aggressive, cure-driven effort focused exclusively on the condition ALS, also known as Lou Gehrig’s disease. Since 2006, Augie’s Quest has raised over US$32m. “We’re making progress in fi nding treatments and cures for ALS,” said Nieto.
On Saturday, attendees were
treated to a special panel presentation, sponsored by SPRI Products, that included Cornell McClellan as well as Allyson Felix, both members of the President’s Council on Fitness, Sports & Nutrition (PCFSN).
recognising achievement Demonstrating the industry’s commitment to serving local communities and advancing the fitness industry, four award recipients were honoured during IHRSA 2012: John Doyle, founder and owner of The Belmont Athletic Club in Long Beach, California, who received The Dale S Dibble Distinguished Service Award; Polar Electro Oy, Associate Member of the Year; Trina Gray, owner of the Bay Athletic Club in Alpena, Michigan, who received the Outstanding Community Service Award; and Linda Mitchell, director of marketing and PR for The Newtown Athletic Club in Newtown, Pennsylvania, who was awarded The Julie Main Woman Leader Scholarship. A three-hour Women’s Leadership
Summit was also held during the event, allowing women in the industry to connect with, and learn from, others.
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