health predictions
FUTURE TR
The Health & Wellness Knowledge Venturing team at The Futures Company share their thoughts on the hottest trends impacting the sector at the moment
Amy Tomkins, senior consultant
There has been a fundamental shift in the way we think about total health, from eradicating disease to achieving multi-dimensional, holistic wellbeing. While consumers in Eastern markets have long understood the importance of mental and emotional wellbeing as
well as physical, Western consumers have been slower to catch up. Yet times are changing. Mental and emotional health is continuing to rise up the health agenda as a result of initiatives from global health organisations and governments, as well as a growing consumer need. Busy, time-pressured working lives are driving consumers to increasingly protect time for self, and time with those who matter to them. Mental and emotional wellbeing is being strategised as consumers realise they will be unable to cope with the stresses and responsibilities that accompany modern lifestyles without taking deliberate actions. Mental and emotional wellbeing is therefore an area
with rich potential for companies and brands. We are likely to see the growth of an entire industry focused on this space that spans across sectors. Consumers will be looking for accessible solutions that provide immediate moments of relaxation and respite, but will also value guidance on how to develop effective personal strategies. Employers will also need to take note. Companies will be expected to adopt a more progressive approach to mental and emotional wellbeing in the workplace as employees’ expectations rise. Expect to see realignment in the way we think about
and approach mental and emotional wellbeing. Once a social taboo, in the near future it will be given equal importance to physical health.
66 Read Health Club Management online at
healthclubmanagement.co.uk/digital may 2012 © cybertrek 2012 Time to unwind:
Mental and emotional wellbeing is receiving more attention
BLOCK23 /
SHUTTERSTOCK.COM
HOLBOX /
SHUTTERSTOCK.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100