CLARITY
Website:
claritycommerce.com
and treatment bookings. The company also has leisure and golf applications which can be integrated into the system. Clarity automatically determines the suitability of each room and therapist based on the treatment required. It then runs a cross-reference check to avoid double bookings and also allows spa managers to auto-schedule treatments and packages for individuals or groups, and to book treatments that require more than one therapist. ClarityLive stores comprehensive customer records within its CRM system. It’s equipped with the tools to produce management reports to analyse and exploit that data for marketing purposes, to maximise the spa’s potential business. The system also has an interface manager which enables integration with Property Management Systems, accounts, credit card authorisation and direct debit systems.
T
“THE 24/7 SERVICE DESK IS MONITORED BY
MULTILINGUAL STAFF WITH GOLF, SPA AND RESORT EXPERIENCE”
ClarityLive supports sales and
inventory management, is compatible with remote stock-taking devices and can be used to print bar-coded labels. It also has bar-code scanning. The module enables the management of stock levels and provides management and accounting data and a range of reports. The system’s POS is fully integrated with the company’s golf, leisure and spa applications and is designed with the requirements of pro-shops and spa outlets in mind. ClarityLive also gives the option to set aside orders while serving other customers. The company’s 24/7 service desk is monitored by IT professionals who have golf, spa and resort experience, are multilingual and have the ability to relate to clients who have little or no knowledge of IT.
may 2012 © cybertrek 2012
he ClarityLive spa booking system from Clarity has been designed to cover all the elements of spa management
MINDBODY can be used to track details of ‘big spenders’
M
INDBODY business management software is scalable for use in a wide range of markets,
from spas to sport, and for single- and multi-location businesses. Because the software is located online, it can be accessed from virtually any computer, tablet or smartphone. The software has appointment scheduling and booking and customer management and marketing tools built in, as well as staff management functions like payroll processing, performance reviews and task assignments. It also has a time clock function and includes membership and ecommerce functionality, as well as integrated merchant account processing, mobile apps and auto-appointment reminders via email and SMS. MINDBODY generates marketing and management reports and has analytics tools including over 90 reports to track client retention, monitor inventory, analyse staff productivity, review sales by specific categories and analyse client visitation trends. Automated marketing tools include a geoanalytics report that identifies the location of clients and prospects. The software has an API that allows many kinds of integrations with other programmes. MINDBODY doesn’t have yield management functionality. However, the company says the software can be used to generate date-specific promotions and it can be used to track ‘big spenders’, as well as having other reporting features which analyse purchasing behaviour and sales results.
MINDBODY
Website:
mindbodyonline.com
MINDBODY includes an inventory management system that’s tied directly to the POS system and online store. If you don’t have your own online store, one can be created using the software’s ecommerce features. Through an arrangement with MINDBODY partner HealCode, clients can pay a one-off fee of US$44 (€30, £27) for a widget that enables them to post schedules on their Facebook page to drive bookings. Once clients have made their choice in Facebook, they’re taken back to the spa’s website to make their booking. Booking information can’t be shared on Facebook, because the transaction happens outside it. HealCode has an entry level fee of US$11/month (€8, £7) before users are eligible to buy the Facebook widget. More social media integration is planned. Start-up training and technical
support are both included in a MINDBODY subscription at no extra charge. Most clients need three or four one-hour sessions to implement their system, and the company works with clients until they feel they are successfully using the software.
Read Health Club Management online at
healthclubmanagement.co.uk/digital 59
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