changing rooms
CHANGING PLACES
Changing rooms can make a lasting fi rst impression on prospects, as well as contributing – or otherwise – to members’ ongoing satisfaction levels. Kath Hudson takes a look at some recent changing room installations
Client: DiR – Barcelona, Spain Supplier: Ojmar Installation: 2011
D
iR, a chain of clubs in Barcelona, aims to attract the stylish young city crowd. At its latest new opening, the brief for the changing rooms was to make life
as simple as possible for the client, as well as providing an aesthetically pleasing space – offering a modern, chic fi nish using the latest technology, but balancing this with a calming, soothing environment. Ojmar was chosen to help with this project for several
reasons. As an existing partner, DiR was confi dent Ojmar would provide the reliability essential for a busy club: its products not only fulfi lled the specifi cation on image, but had also been designed with ‘one-click’ operation, making it highly user-friendly. The Ojmar OTS transponder system integrates everything onto one wristband instead of using cash, a membership card and a locker key. The technology even allows several companies to use the same wristband for several systems, such as membership access control, cashless payment lockers and cardio equipment use. As the keys belong to members, it eliminates the cost of key losses and replacements.
Ramon Urgell, area manager at DiR, says that member
comfort was the main reason behind the choice of this system: “DiR is constantly innovating and looking for small details as to how we can make our customers’ stay more comfortable and practical.”
The changing rooms offer a calm environment
may 2012 © cybertrek 2012
Read Health Club Management online at
healthclubmanagement.co.uk/digital
81
TOMASZ TROJANOWSKI /
SHUTTERSTOCK.COM
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