in-club audiovisual
Innovative AV can help differentiate your club from your competitors
CLIENT FITNESS FIRST – ALL UK CLUBS SUPPLIER ZOOM MEDIA DATE OF INSTALLATION LAST QUARTER OF 2011
functionality for its in-house TV channel, as well as the opportunity to raise revenue through digital advertising. Zoom Media was tasked with upgrading
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Fitness First’s UK clubs to the latest generation of the ClubCom technology platform, replacing the hardware which had been in place since 2006. The latest ClubCom digital media
network includes FlexCast, a content management interface that’s been specifi cally designed around the needs of health club operators. The system offers a huge range of content including club-wide music – which allows different genres of music to be played in different parts of the club – as well as in-club
n its latest club entertainment upgrade, Fitness First has opted for new interactive programming and
promotions, personal trainer biographies and live integration with social media. It also integrates
with a range of advertising programmes – both internal and external advertisers – managed on behalf of Fitness First by Zoom’s extensive in-house national and local media sales organisations, and with the clubs getting a revenue share. The biggest challenge with installing
this system was that it had to be carried out in a live gym environment, without causing disruption, so meticulous planning
in Farnham, DLL wanted an audiovisual system that would enhance the member experience and create the required ambiance throughout the premium club. Hutchison Technologies was briefed
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Zoom: Different music genres can be played in different parts of the club
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t its fl agship site
and a fl exible approach was required to ensure all works were completed ahead of the critical peak January period. Fitness First now aims to take digital
media programming to the next level. “Zoom Media has been our exclusive digital media partner in the UK since 2006, and the latest upgrade will allow us to build a whole host of new interactive programming and functionality,” says David Jones, marketing director of Fitness First. “In addition to this enhanced experience for our members, the new channel will also allow us to drive signifi cant additional revenue through the range of digital advertising opportunities.”
CLIENT DAVID LLOYD LEISURE, FARNHAM, UK SUPPLIER HUTCHISON TECHNOLOGIES DATE OF INSTALLATION NOVEMBER 2011
In the spa, health and fi tness and F&B
to create this system, which required different solutions for different parts of the club. “We approach the design of an audio system by understanding how individual spaces will be used, the dwell time of an area, the activities which take place, the architecture and acoustic qualities of the space, as well as any key client requirements,” says Mark Hutchison, technical director.
Read Health Club Management online at
healthclubmanagement.co.uk/digital
areas, good sound coverage was required to allow members to move between zones without passing through audio hot and cold spots. Bose Professional loudspeakers with bass frequency reinforcement were used to achieve this. The challenge in the outdoor spa
garden was that the ambient audio had to be delivered up to 20m from the building, into the open garden space. Bose Professional 360-degree planter speakers were covertly installed into the planted areas around the terrace.
may 2012 © cybertrek 2012
PIC: ROBERT KNESCHKE/
WWW.SHUTTERSTOCK.COM
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