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PEOPLE


Budget gym chain Pure Gym has made three new appointments to its in-house marketing team as part of its ambitious expansion plans for the UK. The new marketing recruits are Paul


Hunt was previously area manager for Freedom


Matt Hunt appointed opps manager at Freedom


Freedom Leisure has appointed Matt Hunt as its new group operations man ager. Hunt has been promoted to the role aſter a six-year stint as area manager for Freedom Leisure. The position is a newly created one,


and Hunt will be responsible for contract transfers as well as overseeing health, safety and quality. One of his first tasks will be to undertake a review of the company’s systems and procedures following a period of rapid growth. Hunt first joined Freedom Leisure


in 2006, as centre manager at Crowborough, and within 10 months progressed to become an area manager for the Crawley area, where he managed four different sites including the trust’s flagship club K2 Crawley. Ivan Horsfall-Turner, Freedom Leisure’s


business development director, says: “We’ve expanded considerably over the last 18 months with major contracts in Brighton, Guildford and Woking, and now manage 34 leisure centres. Matt has been a key factor in mobilising our recent contract wins and will play a key role in the future development of Freedom Leisure.”


Gladstone’s Dowdeswell moves from sales to design


Gladstone’s Georgia Dowdeswell has been promoted and has taken over role of product design team co-ordinator. It’s a complete change in direction for


Dowdeswell, who has spent the past 12 years at Gladstone – most recently as regional sales manager. Te new role will see her heading up the product design team, which is core to the research, design and business delivery of all Gladstone soſtware. Dowdeswell says: “Having previously


worked in operations and sales, it’s a fresh challenge to work in the research and development arena.”


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Kirwin, group digital and marketing manager; Stephen Kirlew, national marketing manager; and Sam Weston, social media manager. Te new team will report directly to chief operating officer Jacques de Bruin, who joined Pure Gym last year. Kirwin previously worked on the


David Lloyd account at agency level and joins Pure Gym to manage the marketing strategy, with a focus on multi-channel communications and new media. Kirlew, who has held a number of senior


marketing roles for companies in the health and fitness industry, will be leading the delivery of the national marketing strategy for both new and existing clubs. Weston will take ownership of the social


media strategy and delivery. He comes with an extensive understanding of the evolving


Kirwin will be tasked with marketing strategy


social media world, having worked on online strategy for Te Production Room agency. Details: http://lei.sr?a=j9K3h


Life Fitness shuffles management team


Equipment supplier Life Fitness has reshuffled its team with the promotion of three managerial staff. Lawra Angell has been


promoted to the role of marketing director EMEA, while Liz Chessum has been promoted to marketing manager UK. Meanwhile Nick Mennell has taken over the newly created role of education solutions manager EMEA. Angell, who has worked


for Life Fitness for five years, will be responsible for the marketing strategy, management and execution across the EMEA region and supporting the business units. Chessum, a Life Fitness veteran who has spent 18 years with the company, will


Lawra Angell has been promoted to the role of marketing director EMEA


be part of the team tasked with growing the group’s UK business. Mennell, who joined the firm in 2007,


will drive Life Fitness’ internal education programme. Details: http://lei.sr?a=a8L5J


Youth Sport Trust appoints new chief executive YST says the appointment comes at an


John Steele, the former chief executive of the Rugby Football Union (RFU), has been named as the new chief executive of the Youth Sport Trust (YST). Steele, who leſt the RFU last June, has enjoyed an extensive career within the sector and previously led elite performance agency UK Sport.


Read Health Club Management online at healthclubmanagement.co.uk/digital


“exciting time” for the charity as it helps to deliver a number of initiatives such as the School Games, the government’s flagship sports policy. Baroness Sue Campbell has held the role of chief executive since March 2011 and will now return to her role as chair.


may 2012 © cybertrek 2012


NEWS Pure Gym strengthens marketing


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